Nissan Magnite has been lurking in the shadows for a while, but the latest news from the Japanese carmaker is all set to take the spotlight as the calendar year draws to a close as yet another – potentially capable – subcompact SUV in the Indian auto market. This segment has seen a lot of movement in recent years, with 2020 causing quite a stir with the launch of Kia Sonet and Toyota Urban Cruiser. Magnite, however, is looking for a huge challenge for both options, as well as the traditional giants such as Maruti Suzuki Vitara Brezza, Hyundai Venue, Tata Nexon and Mahindra KUV300.
(Live updates from Nissan Magnite launch)
It is a playing field full of possibilities. From stylish looks to feature-packed cabs, from safety highlights to engine and transmission options galore – the sub-compact SUV space is both lucrative and hard-won. Entering this arena is then both exciting and challenging. Nissan supports itself and the Magnite comes up well on both counts.
Magnite is designed and developed with the Indian car market in mind. No wonder the car is launched earlier here than anywhere else.
Magnite is offered in two petrol engine options – a 1.0-liter and a 1.0-liter turbo, Magnite makes big and bold claims that it offers a stylish package with the performance to back it all up. The addition of the acclaimed XTronic CVT transmission option is likely to get the most attention.
Magnite is also looking to its spacious cabin to connect with potential buyers, while Nissan will offer an optional Tech Pack at launch – at an additional cost – that would include features such as mood lighting, air purifier, entry lighting and wireless phone charging.
Magnite’s greatest asset, however, is probably how it’s priced. According to leaked documents, the latest from Nissan is expected to start at ₹5.50 lakh and move on ₹9 lakh (all prices are ex showroom) for the top variant. This clearly shows that Magnite will undermine most of its rivals.
The main concern, however, is how well and quickly Nissan is able to expand its sales and post-sales network. Company officials say that aside from the new product itself, network expansion is a priority and if Nissan can bolster itself in this regard, the Magnite could very well be a power player in its segment.