Fitbit Charge 3, Charge 3 Special Edition launched in India, prices start from Rs. 14,999

Fitbit has introduced the Fitbit Charge 3 as the latest update to the Charge-series fitness trackers of the company. The new Fitbit Charge 3 is an upgrade of the two-year-old Fitbit Charge 2. Although the company has been looking for the smartwatch market, it has clearly not relinquished simple fitness trackers. Fitbit has announced that the Charge 3 comes with several new features, such as an upgraded display, swimming tracking and more. There are also some changes in the housing, because the Charge 3 comes with an aluminum body and Gorilla Glass 3. The price in India from the Fitbit Charge 3 starts from Rs. 14,999.

The Fitbit Charge 3 has an elevated, premium swim protection design with a touchscreen display, more than 15 goal-based training modes, up to 7 days of battery life, and what is said to be the company's most advanced sensor and algorithm technology in a tracker. "Especially the Charge 3 is available for pre-sale in the US, with worldwide retail availability from October 2018.

The display on the Charge 3 would be almost 40 percent larger and brighter than the screen on Charge 2. In particular the first in the Charge-line-up has a touchscreen. Fitbit has the physical & # 39; home button & # 39; replaced with a new inductive button. Meanwhile, the new aluminum housing has made the Charge 2 water-resistant, with coverage up to 50 meters. Users can also see real-time data with a & # 39; swim mode & # 39; or use SmartTrack automatic training recognition to see them later.

However, the most interesting boost is the lifetime of the battery, because the Fitbit Charge 3 promises to last for 7 days with one charge. The Charge 3 has several similar functions as the Charge 2, including a 24-hour PurePulse heart rate monitor and connected GPS. In particular the Charge 3 is also the first fitness tracker of the company with a SpO2 sensor, also found in the Fitbit Ionic and Versa smartwatches, for checking the blood oxygen levels.

The new Charge 3 comes with two different configurations. As mentioned, the regular variant is priced at Rs. 14,999 in India, while the upgraded & # 39; Special Edition & # 39; model that supports NFC payments costs Rs. 15.999.

In addition, Fitbit also promised the rollout of a new Sleep Score beta function. It uses PurePulse heart rate tracking to help users get a better idea of ​​their sleep quality. Fitbit says that one of the fitness trackers can give a score to give you a more complete picture of your overall sleep quality and which factors influence this. This function will arrive later this year.

Meanwhile, Fitbit has claimed that his Charge-line-up is the "most popular of Fitbit's line-up", with 35 million devices sold to date. The company says that a survey has shown that 42 percent of the total number of adult consumers who considered buying wearable last year wanted a tracker, while only 36 percent wanted a smartwatch. The reasons mentioned were: "Sleeker design, easy to use functions, streamlined experience and price level."

"With Charge 3 we build on the success of our best-selling Charge franchise and deliver our most innovative tracker, with an extremely slim, comfortable and first-class design, along with the advanced health and fitness features our users want. compelling reason to upgrade, while we can also reach new users who want a leaner, more affordable wearable in a tracker form factor, "said James Park, co-founder and CEO of Fitbit.

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