Huawei in smartphone big push in Indian market



Honor, a smartphone sub-brand of the Chinese network equipment maker Huawei, is trying to sell a million smartphones this year in the coming holidays.

To talk with Businessline, P Sanjeev, Vice President Sales at Huawei and Honor Consumer Business said that the continued collaboration with online retailer Flipkart helped the smartphone maker to increase its presence in India. This development comes in the background of the Chinese company that is conquering the world's number 2 spot in terms of market share, according to the International Data Corporation (IDC).

At the end of the second quarter of 2018 Huawei had a market share of 15.9 percent.

Two million units sold

In India Sanjeev pointed out that the company is witnessing a similar increase in the purchase of smartphones and Huawei has already sold 2 million smartphones on Flipkart this year, priced from € 9,999. A combination of factors has driven this assumption.

Ayyappan R, director of Flipkart, said the company was one of the favorite destinations to buy smartphones in recent years. "One on every smartphone purchased is via Flipkart and it is our largest category," he said.

Slow Chinese market

Another reason most smartphone owners anticipate a bullish for the holidays is that the Chinese market is witnessing a slowdown in species. In August, according to preliminary data from the IDC Quarterly Mobile Phone Tracker, the Chinese smartphone market shipped 105 million units in the second quarter of 2018, resulting in a decrease of 5.9 percent year-on-year (yoy).

The Indian market, however, saw a shipment of 30 million units in the first quarter and a year-on-year growth of 11 percent.


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