Sony & # 39; Master Series & # 39; A9F Bravia OLED TV launched in India for Rs 399,990

With its popular Bravia OLED TV line-up to a new level, Sony India launched "A9F" on Monday under its "Master Series" with features such as calibrated Netflix mode, hands-free voice search and TV center speaker mode to connect with home theater work systems.

Android Osteo 8.0 Oreo operating system (OS), the new television series – "KD-55A9F" (55-inch) that costs Rs 399.990 while "KD-65A9F" (65 inch) is priced at Rs 559.990 – will be available from September 20 in India.

Equipped with "X1 Ultimate" image processor and "pixel contrast booster" – which is the original panel controller from Sony for OLED – the TV's 4K HDR would provide image quality and better contrast, the company said in a statement.

Sony has & # 39; single slate design & # 39; included in his new TV offer with only one standard in the back to keep it up.

The TVs are also supplied with the "Acoustic Surface Audio +" technology to enable multidimensional sounds.

"The TV's would offer a faster, easier and more intuitive interface that consumers can use," said the company.

In addition, the TVs are also equipped with multilingual support, suitable for 11 Indian languages ​​and more than 14 international dialects.

The "X1 Ultimate Picture Processor" can intelligently detect and analyze any object in the image via Sony's new object-based super-resolution mechanism – pixel contrast booster – for exceptional accuracy and detail.

The object-based HDR remaster has been updated and makes it possible to remast each object individually for better depth and accurate texture.

With this recent launch, Sony will continue to improve its premium range in its Bravia TV range to cater to niche customers and keep value and firm foot on the ground, Sony India Managing Director Sunil Nayyar said. Press Trust or India.

In addition, Sony could continue to offer its affordable range to customers starting in 32-inch and 40-inch screen sizes according to the twin strategy & # 39; in the segment.

Sony, which strengthens its premium image here, would also improve the domestic production of the TV units through its local partner.

"Our contribution to premium sales is increasing rapidly: last year we were about 20 to 25 percent and this year I almost wanted to grow twice in the coming years," Nayyar said. PTI.

Sony India currently has a market share of approximately 40 percent in the premium TV market and 26 percent in the total TV market in value.

The Japanese electronic giant manufactures his Bravia television in India in an OEM collaboration with CTTI in Sriperumbudur, Tamil Nadu.

"Our production in India is increasing and more is being invested through our external partner and they are trying to increase production and they also switch to higher models", he added.

(Only the header and image of this report may have been re-edited by the Business Standard staff, the rest of the content is automatically generated from a syndicated feed.)

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