TEMPO.CO, Jakarta -Interested in picking up your baby in a race? Lazada and Pampers are working together to produce the first virtual #babymarathon in the world from five countries in Central Asia. Bob Sprengers, Chief Business Officer, Lazada Indonesia in his statement in Jakarta said Friday: "By presenting Super Brand Day with Pampers, we want to offer a variety of offers and experiences that are fun for the Moms."
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That is why, according to him, his party holds the # baby marathon virtual video for the first time in the hope of helping mothers create a variety of happy moments with their baby and toddler.
This unique initiative is part of the Pampers x Lazada Super Brand Day campaign, which will take place on August 29th. Pampers invites mothers and children to take part in the 42-minute compilation video broadcast on August 29th.
Baby crawling illustration. babycentre.co.uk
The video contains hundreds of babies and toddlers from Indonesia, the Philippines, Thailand, Vietnam and Singapore. All "running" in the relay.
At the end of the video, parents can see their baby taking part in the Olla Ramlan race. Video's with the most number of likes in each country are Pampers' diaper share prices for six (6) months and cash of Rp.10 million.
For parents who are interested, you can participate: record a video of a baby while walking, playing or running while wearing a diaper of Pampers, and upload the video to Instagram and Facebook with the hashtags #BabyMarathon and #PampersXLazada.
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Parents can also take the baby to the Gymboree event that takes place on August 29 to document the baby when #BabyMarathon takes place.
Meanwhile, Tyan Antoine, Brand Manager of Pampers Indonesia, said he promised to be the most reliable partner for mothers.
"#Babymarathon is part of our campaign to maintain a healthier Indonesian baby generation," he said.