BMW is investing € 37 million on the Irish market



Pádraig Hoare

BMW Group Ireland has said that it will spend € 37 million on all activities in the Republic, while continuing to use its BMW sub-brand, the BMW i.

The Irish giant of the German giant said it will create 120 new jobs within 18 months, and the BMW i brand "will now become an integral part of all Irish retailer's activities" to sell the group's current and future range and to maintain electrified vehicles.

Vehicles in the range are the BMW i3, BMW i8, a range of plug-in hybrid vehicles and the upcoming BMW iX3 and the Mini Electric.

BMW i was founded in 2011 and is responsible for the design and manufacture of plug-in electric vehicles.

Managing Director of BMW Group Ireland, Paulo Alves said: "We were the first premium brand to make a clear commitment to electric mobility, we currently have the largest range of nine electrified vehicles and this will grow to 25 models by 2025.

"The expansion of the BMW i activities and the significant financial investments made by our Irish retail network are a clear promise to meet the future needs of our customers, meaning we are well positioned to take advantage of our pioneering efforts to drive individual to transform mobility in line with the overall global strategy of BMW Group. "

BMW said that Frank Keane will significantly expand its sales and service linking centers in Naas Road and Blackrock in South Dublin, and that it will increase its footprint through the purchase of an adjacent property at the Naas Road location.

Colm Quinn is expanding its operations with the opening of two new sales and service retail centers in Sligo and in Drogheda, while Joe Duffy moves to a brand-new sales and service center in Charlestown, adjacent to its current North Road facility.

One of Dublin's best-known BMW dealers, Murphy and Gunn in Milltown, Dublin said last month that it had to close after it had lost its deal with the German car manufacturer after having led a dealership for 50 years.

In May, BMW Ireland said that more than 10,000 vehicles were recalled after a possible electrical failure was detected in a number of models. More than 310,000 were recalled in the UK.


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