Mercedes-Benz puts extra emphasis on its goal to attract a younger generation of motorists with the arrival of its new B-Class – the good news for Irish buyers is that a number of models within the mix that will be promoted here will launch at lower prices than those of the models they replace.
As Mercedes-Benz offers increasingly higher standard specifications while maintaining or lowering their new model prices, their sales manager Ciaran Allen said: "In line with our ongoing product offensive, we are fully focused on delivering the best value with the first model to take advantage of the fact that this is a B180 petrol that comes on the market with € 32.745 (ex works) – a four-digit reduction from the previous model & # 39 ;.
A B160 version will be launched in the row at comparable reduced prices. On models where reductions may not be possible, Ciaran Allen ensures that customers are kept as close to the bone as possible.
With the first versions arriving in the dealers' showrooms in the coming weeks, the new B-Class is about fifteen new or facelifted models that the luxury car manufacturer will introduce here this year. It comes fresh from a make-over of bonnet-to-boot that lifts it into a whole higher class in terms of design, specifications and versatility.
Opposite the dividing line between A-Class and C-Class, this new version leaves the shadow of its two glamorous stablemates, emerging in the spotlights that are full of the eye and equipped with the latest technology and high-quality functions that together clearly distinguish individual character.
Dedicated B-class owners (of whom more than 1.5 m have been since its introduction in 2005) will see the sporty appearance of the Mercedes-Benz models, reflected in design changes that bring them into better visual harmony with the larger generation Mercedes-Benz models.
Particularly clear from the outside is that it is more squat, agile and attractive, youthful design – achieved while retaining all the inner space and luggage space.
Like many other recent Mercedes-Benz introductions, the many high-tech features include all safety, online and touch-screen connectivity, infotainment and voice-controlled auxiliary elements for the driver who are now attractive to an increasingly technical generation of motorists. These include the famous MBUX and Mercedes Mercedes me & # 39; systems.
Five new engine variants form the new range, which complies with the new Euro 6d-TEMP regulations that are mandatory from next year. They include two petrol and three diesel variants.
Now it grew into a real frontline competitor in Mercedes-Benz's search to expand ownership, added Ciaran Allen: "designers have a squarer circle by designing a sportier, more spacious and younger design. create without compromising on practicality, comfort or capacity. & # 39;