With priests, the length and breadth of Ireland who are working overtime prior to the Pope's visit to Ireland this weekend, Paddy Power has given the expired Catholics the opportunity to quickly get a confession before the Pope arrives with his latest bit of mischief – a gigantic ride through confession box that was built just outside of Phoenix Park.
The idea came from The Public House, a creative agency in Dublin with a history of "holding on to the man & # 39; ideas for Paddy Power. Over the past year, it has partnered with the bookmaker to create an apparition of the Virgin Mary in Knock Shrine to inspire Mayo in the All-Ireland Final and to install a 30-foot gold statue of Virgil van Dijk outside Anfield in order to reflecting what his record transfer fee would be worth gold.
The 40 foot box took three days to build in the vicinity of where Pope Francis will give an address to crowds that may count in the hundreds of thousands. "We based this idea on the understanding that more than 55% of people here in Ireland have not confessed the past 10 years," says Colin Hart, founder and creative director of the public house. "We are therefore proud to work with Paddy Power to help with the backlog of confessions, whether it's secretly applauding the English in the World Cup or taking more than their share of bread during Storm Ophelia."
So far, the giant confessional has been picked up by news channels around the world, including The Washington Post, The Sydney Morning Herald, The Times of London and Newsweek.