Apple iPhone XR prices are falling in Japan as rumors of slow sales performance



Japanese Apple fans will soon be able to get the iPhone XR at a reduced price; new NTT DOCOMO customers can save around $ 100 during the term of their subscription. The price reduction is part of the Apple rumor plan to reduce the production of the iPhone model in 2018.

Earlier, the iPhone XR 64 GB with a 24-month NTT DOCOMO customer contract cost ¥ 36,000 JPY (more than $ 315 USD). Now the device calls ¥ 24,000 (about $ 211), excluding mandatory contract costs. Many new NTT DOCOMO customers can block a full iPhone XR 64GB contract package for ¥ 7,000 yen ($ 62) per month.

iphone xr color variation

NTT DOCOMO is one of the largest mobile providers in Japan and serves more than 53 million customers. It is assumed that its competitors, SoftBank Group and KDDI, are also starting to offer iPhone XR at a reduced price. There is currently no word about whether the iPhone XS and iPhone XS Max are also available for a discount.

The 2018 iPhone models from Apple have reportedly not been as popular as previous devices. Earlier this month, Apple reportedly told three different suppliers of iPhone XR to reduce their expectations for orders. Apple has also told its major suppliers, Foxconn and Pegatron, to stop any additional iPhone XR production lines. Apple has probably also lowered production orders for the iPhone XS and iPhone XS Max. In general, the iPhone XS Max has spent too much on both the iPhone XS and the iPhone XR despite the higher price tag. All in all, however, the reception has been lukewarm.

iphone xr blue black and white

Other iPhone models also sell like hot cakes. Japanese customers are reportedly buying large quantities of the iPhone 8 and iPhone 8 Plus. Nearly 50% of Japanese smartphone users choose Apple devices.

Price is probably the biggest deterrent for Apple customers. The iPhone XS is intended for those who want a more luxurious device, but the less expensive counterparts are still pretty pricey. The latest iPhone models start at $ 749 USD and go up to $ 1,449. In contrast, you could build a 64 GB iPhone 8 Plus for $ 699.

The iPhone XR is the cheapest 2018 model, but the repairs can also be quite expensive. If you do not have AppleCare +, a one-screen replacement will cost $ 199. Many consumers simply do not buy Apple CEO Tim Cook's argument that the hefty price tag is justified. Customers generally opt for the older, cheaper models and this preference is currently being reflected in the Japanese market.


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