The Rubicon Project (RUBI) and Synacor (SYNC) Head to Head Contrast



Synacor (NYSE: RUBI) and The Rubicon Project (NYSE: RUBI) are both small computer and technology companies, but what is the better company? We will compare the two companies based on the strength of their institutional ownership, dividends, profitability, earnings, recommendations from analysts, risk and valuation.

Risk & Volatility

Synacor has a beta of 0.36, indicating that the share price is 64% less volatile than the S & P 500. The Rubicon Project has a beta of 1.13, indicating that the share price is 13% more volatile than the S & P P 500.

profitability

This table compares the net margins of Synacor and The Rubicon Project, the return on equity and the return on assets.

Net margins Return on equity Return on assets
Synacor -3.18% -11.18% -6.10%
The Rubicon Project -144.16% -42.04% -18.48%

Profit and appreciation

This table compares the earnings, earnings per share and valuation of Synacor and The Rubicon Project.

Gross income Price / sales ratio Net income Profit per share Price / profit ratio
Synacor $ 140.03 million 0.61 – $ 9.77 million ($ 0.27) -8.15
The Rubicon Project $ 155.54 million 1.32 – $ 154.78 million ($ 1.11) -3.66

Synacor has higher revenues, but lower revenues than The Rubicon Project. Synacor is trading at a lower price-earnings ratio than The Rubicon Project, indicating that it is currently the more affordable of the two shares.

Recommendations from analysts

This is a summary of the current recommendations and price targets for Synacor and The Rubicon Project, as provided by MarketBeat.com.

Sales reviews Keep ratings Buy ratings Strong sales figures Review score
Synacor 0 1 0 0 2.00
The Rubicon Project 0 3 2 0 2.40

Synacor currently has a consensus target price of $ 5.00, suggesting a potential benefit of 127.27%. The Rubicon Project has a consensus target price of $ 3.33, suggesting a potential drawback of 17.90%. Given Syncor's higher probable upside, research analysts clearly believe Synacor is more favorable than The Rubicon Project.

Insider & institutional property

32.2% of Synacor shares are held by institutional investors. By comparison, 60.0% of Rubicon Project shares are held by institutional investors. 18.6% of Synacor shares are held by insiders of the company. By comparison, 13.8% of the Rubicon Project shares are held by insiders of the company. Strong institutional ownership is an indication that hedge funds, gifts and large money managers believe that a company is ready for long-term growth.

Synacor Company profile

Synacor, Inc. works as a technological development, multi-platform services and revenue partner for video, internet and communication providers; and device manufacturers, governments and companies. This allows customers to offer their consumers fascinating, multi-screen experiences with products that require scale and usable data and implementation. Through its managed portals and advertising solutions, the company enables its customers to generate revenue by allowing media to benefit consumers. It also offers recurring and reimbursement-based revenue solutions, such as cloud ID authentication that provides home authentication and social login, enhancing the consumer experience by reducing login failures; Email / collaboration services that include white-label hosting, security and migration; and paid content and premium services. The company was formerly known as CKMP, Inc. and changed the name to Synacor, Inc. in July 2001. Synacor, Inc. was founded in 1998 and is headquartered in Buffalo, New York.

The Rubicon Project Company profile

The Rubicon Project, Inc. offers technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital ad inventory vendors, including websites, mobile apps and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, trade offices and demand-side platforms, to purchase advertising stock; and a market place on which such transactions are carried out. The Rubicon Project, Inc. was founded in 2007 and is headquartered in Los Angeles, California.

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The Rubicon Project (RUBI) and Synacor (SYNC) Head to Head Contrast



Synacor (NYSE: RUBI) and The Rubicon Project (NYSE: RUBI) are both small computer and technology companies, but what is the better company? We will compare the two companies based on the strength of their institutional ownership, dividends, profitability, earnings, recommendations from analysts, risk and valuation.

Risk & Volatility

Synacor has a beta of 0.36, indicating that the share price is 64% less volatile than the S & P 500. The Rubicon Project has a beta of 1.13, indicating that the share price is 13% more volatile than the S & P P 500.

profitability

This table compares the net margins of Synacor and The Rubicon Project, the return on equity and the return on assets.

Net margins Return on equity Return on assets
Synacor -3.18% -11.18% -6.10%
The Rubicon Project -144.16% -42.04% -18.48%

Profit and appreciation

This table compares the earnings, earnings per share and valuation of Synacor and The Rubicon Project.

Gross income Price / sales ratio Net income Profit per share Price / profit ratio
Synacor $ 140.03 million 0.61 – $ 9.77 million ($ 0.27) -8.15
The Rubicon Project $ 155.54 million 1.32 – $ 154.78 million ($ 1.11) -3.66

Synacor has higher revenues, but lower revenues than The Rubicon Project. Synacor is trading at a lower price-earnings ratio than The Rubicon Project, indicating that it is currently the more affordable of the two shares.

Recommendations from analysts

This is a summary of the current recommendations and price targets for Synacor and The Rubicon Project, as provided by MarketBeat.com.

Sales reviews Keep ratings Buy ratings Strong sales figures Review score
Synacor 0 1 0 0 2.00
The Rubicon Project 0 3 2 0 2.40

Synacor currently has a consensus target price of $ 5.00, suggesting a potential benefit of 127.27%. The Rubicon Project has a consensus target price of $ 3.33, suggesting a potential drawback of 17.90%. Given Syncor's higher probable upside, research analysts clearly believe Synacor is more favorable than The Rubicon Project.

Insider & institutional property

32.2% of Synacor shares are held by institutional investors. By comparison, 60.0% of Rubicon Project shares are held by institutional investors. 18.6% of Synacor shares are held by insiders of the company. By comparison, 13.8% of the Rubicon Project shares are held by insiders of the company. Strong institutional ownership is an indication that hedge funds, gifts and large money managers believe that a company is ready for long-term growth.

Synacor Company profile

Synacor, Inc. works as a technological development, multi-platform services and revenue partner for video, internet and communication providers; and device manufacturers, governments and companies. This allows customers to offer their consumers fascinating, multi-screen experiences with products that require scale and usable data and implementation. Through its managed portals and advertising solutions, the company enables its customers to generate revenue by allowing media to benefit consumers. It also offers recurring and reimbursement-based revenue solutions, such as cloud ID authentication that provides home authentication and social login, enhancing the consumer experience by reducing login failures; Email / collaboration services that include white-label hosting, security and migration; and paid content and premium services. The company was formerly known as CKMP, Inc. and changed the name to Synacor, Inc. in July 2001. Synacor, Inc. was founded in 1998 and is headquartered in Buffalo, New York.

The Rubicon Project Company profile

The Rubicon Project, Inc. offers technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital ad inventory vendors, including websites, mobile apps and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, trade offices and demand-side platforms, to purchase advertising stock; and a market place on which such transactions are carried out. The Rubicon Project, Inc. was founded in 2007 and is headquartered in Los Angeles, California.

Receive news and ratings for Synacor Daily – Enter your email address below to receive a concise, daily summary of the latest news and analyst ratings for Synacor and related companies with the FREE daily email newsletter from MarketBeat.com.


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