The demand for Brazilian fruit is increasing in Arab countries



Isaura Daniel
[email protected]

São Paulo – The demand in Arab countries for Brazilian products increases during the pandemic, including for fruit. Arab Brazilian Chamber of Commerce President Rubens Hannun (pictured above) discussed this during a live stream on the Instagram account of The Winner magazine of the Global Council of Sales Marketing (GCSM) this Thursday (28).

“The demand for Brazilian fruit is increasing enormously. They are looking for our citrus, of which we sold very little in the past, ”says Hannun, who says there are many new opportunities to supply products to Arab countries, especially but not exclusively for food products.

During the live stream from GCSM Chairman Agostinho Turbian, Hannun said that food security is a concern in Arab countries, and that they are stocking up on more food because of the Covid-19 pandemic. The Arab countries depend on imports to meet their food needs, as large-scale domestic production is impossible due to climate conditions.

The GSCM organized a livestream with Rubens Hannun

The Arab Chamber even set up a trade committee to map the needs of the Arab markets during the pandemic and to identify potential suppliers in Brazil. The goal is to increase the availability of suppliers and delivered products. “Now, with Covid-19, they realized they can’t afford not to buy from Brazil,” said Hannun.

According to him, despite a pre-pandemic drive to encourage domestic food production in Arab countries, there will be endless opportunities for Brazil to provide new products, as well as products and services to meet the needs of Arab industrial projects, including equipment. and even expertise.

During the livestream, Hannun discussed the potential of the Arab market, with 400 million people, plus markets to which Arab countries are re-exporting, which amounts to a total of 2 billion people. He also discussed Brazil’s expertise as a supplier of halal products to Arab countries as well as to Muslim or even non-Muslim countries, which are the largest halal consumers. Halal products are made in accordance with the rules of Islam, which mainly concern hygiene and sanitation.

Hannun also said that the Chamber, in conjunction with Brazil’s Ministry of Agriculture, will develop a strategic plan to ensure supplies are available to Arab countries, and to create direct shipping routes connecting Brazil and the Arab countries. He also mentioned the start of the upcoming ABCC Lab, a laboratory for start-ups with projects involving Brazil and the Arab countries that the Chamber is currently working on.

Translated by Gabriel Pomerancblum

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