The Lavazza Group acquires the Mars coffee trade with the Flavia and Klix systems, leading brands in the office sector
Coffee Service ("OCS") and Vending. After this operation – a statement reads – the Lavazza Group, in line with
its international strengthening strategy, acquiring Mars's coffee operations in North America, Germany,
UK, France, Canada and Japan, related systems and production facilities in the UK and US. The companies that are the target of the acquisition
in 2017 they generated revenues of approximately $ 350 million and employ about 900 people. The closure,
expected by the end of 2018, subject to legal permissions and completion of pending procedures.
The operation fits perfectly with our strategy of international expansion and market strengthening
key, with the aim of being even closer to the end consumer. The Lavazza group can strengthen itself through the acquisition
in the OCS and Vending segments, which still provide important areas for growth and development, Antonio said
Baravalle, CEO of the Lavazza Group. With this operation, the Lavazza Group also acquires assets from a company
family with common values, including the focus on product quality, medium-term vision and strong
attention for their staff.
Grant F. Reid, CEO of Mars, Incorporated has responded in succession: Mars Drinks has been an important part for many years
of our company and although it is always difficult to leave prestigious brands, valuable employees and friends, we believe
that is the right time for a change. We are confident that this decision will make long-term success possible
for the drinks sector thanks to Lavazza, a company that shares our values and focuses on drinks
to continue to strengthen the company and its employees.
The acquisition includes the activities of the Flavia machines "on the table" and the stand-alone machines from KLIX
they have a huge fleet of machines that have been widely installed on the reference markets and a large assortment of coffee and others
hot drinks that are traded with own brands (eg Alterra) or under licensed brands.
Lavazza was assisted by J.P. Morgan, Cleary Gottlieb Steen & Hamilton, PwC and The Boston Consulting Group. Mars, Incorporated
assisted by Bank of America Merrill Lynch, Freshfields Bruckhaus Deringer LLP and KPMG LLP.
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