Mystery Shopping: which shopping center offers the cheapest products



SeeNext conducted an investigation on 7 August comparing the prices of goods in five different shopping centers: Maxima (3 X, Panevezys – 2 X), Lidl, Rimi (Hypermarket), IKI and Norfa (XL). The research was carried out in the shops of these networks, located in the five largest cities in Lithuania: Vilnius, Kaunas, Klaipeda, Panevėžys and Šiauliai.

For this research a basket of consumer goods was selected, consisting of:

bananas (1 kg),
the cheapest apples (from 55 mm, 1 kg),
the least expensive potatoes (1 kg),
Buckwheat without bag (800 g),
rice without bags (800 g),
Spaghetti pasta (400 g),
sunflower oil (1 l),
the cheapest black chocolate (40% cocoa, 100 g),
cheapest ground roasted coffee (250 g)
the cheapest black tea bags (100 g),
the cheapest bat (300 g), chicken eggs (size M, 10 pcs.),
boned pig neck (1 kg),
ground pork (30% fat, 1 kg),
boiled pork and / or beef sausage (1 kg),
Kabanos sausages (120 g),
frozen hides and skins without head and tail (1 kg)
cooked sausages from poultry (1 kg),
fresh milk in a bag (2.5% fat, 1 l),
kefir in a bag (2.5% fat, 1 kg),
vanilla quark (40 g),
the cheapest butter (82% fat, 200 g),
the cheapest orange juice (100%, 1 l),
the cheapest light beer (~ 5%, 1 l),
non-carbonated mineral water (1.5 l),
the cheapest vodka without lid (38-40%, 0.5 l)

All goods mentioned were purchased on 7 August. The study compared the cheapest goods found in each of the online stores: without finding a specific product in a particular store in the city's shopping mall, the product was found as the cheapest in the store – they were not another shop in the same city and shop wanted. After purchasing the goods, the prices indicated on the check were analyzed.

If in the course of the investigation a discount was applied to a selected product in one of the aforementioned chain stores, the investigation was carried out according to the price of the goods without the discount indicated in the price lists of the retail chain. In some supermarkets the quantity of goods (in grams, liters) was different from that of the other supermarket goods and therefore the prices of the goods were adjusted for the corresponding quantity. In the study, the down payment was not included in the price of the goods.

The shopping cart is the cheapest for Lidl stores, and the most expensive is Rimi

According to the results of the survey, the price of the same shopping cart, depending on the city and trade network, varies from 31.15 to 36.46 euros.


Comparison of the cheapest products / SeeNext inf.

Comparison of the cheapest products / SeeNext inf.

© Company archive

A comparison of the averages of the selected basket of goods at various points of sale showed that the cheapest way to shop at the Lidl retail network was to cost the buyer approximately € 31.15 for the above-mentioned products. The shopping cart for Maxima's retail network is more expensive with a few cents more – it costs about EUR 31.57 for all goods. At the same time, buying the aforementioned goods basket at the Norfa supermarkets would cost an average of € 34.25 for the buyer. More money would have to be spent by buying a basket of goods in the stores of the IKI store chain, where the price of all car products averages 34.62 euro. According to the survey, the most expensive shopping would be on the Rimi store network, where the average price of the above basket is the highest – 36.15 euros.


Comparison of the cheapest products / SeeNext inf.

Comparison of the cheapest products / SeeNext inf.

© Company archive

The research carried out allows us to observe the variation in the price of the goods basket between the stores of the same shopping center in different cities of the country. Lidl stores in all cities listed were purchased for the same amount – EUR 31.15. The shopping cart at Maxima retail chains was the cheapest bought in Kaunas and Vilnius, after payment of EUR 31.42 for purchases and the most expensive – in Klaipeda, after an issue of EUR 31.86. The price of the same basket with "Norfa" ranged from € 32.70 in Vilnius to € 36.46 in Šiauliai. IKI retail chains were the cheapest stores in Siauliai, paid EUR 34.18 for all goods and the most expensive – in Vilnius, where the price of the same shopping cart was EUR 35.15. Price fluctuations are noticeable and are the most expensive according to the research results of the "Rimi" chain, where the goods in the shops of different cities ranged from 36.08 euro in Panevėžys to 36.39 euro in Klaipeda.

Cheaper shopping in Vilnius, and the most expensive in Siauliai

The study suggests that the cheapest consumer basket can be purchased by residents of the capital, who pay an average of 33.30 euros for their goods in the city's stores, and pay the same amount of goods to Šiauliai who would spend an average of 33.88 euros.


Comparison of the cheapest products / SeeNext inf.

Comparison of the cheapest products / SeeNext inf.

© Company archive

The cheapest grain products are in Norfa stores, while milk and meat products are Lidl

After analyzing the prices of specific product groups, it turned out that the milk and meat products offered the Lidl store chain at the lowest price and it would be the most expensive to buy these products in Rimi stores. Grain products are the cheapest available at Norfa retail chains and the most expensive at IKI stores.

Cheap drinks can be purchased at the online stores of Lidl and Maxima, while the most expensive items in this category are the Norfa stores. The other products at attractive prices can be purchased from the Lidl stores and most have to be paid for purchases in IKI stores.

It is strictly forbidden to use the information published by DELFI on other websites, in the media or elsewhere or to distribute our material in any way without permission and if consent has been obtained, it is necessary to state DELFI as the source.


Source link

Leave a Reply