According to the bank's report, the focus is on pricing, safety features, ease of use and operating costs. Less attention is paid to the manufacturer, the design and the body color.
A study by Norstat, a market research company in Lithuania, Latvia and Estonia, showed that Lithuanian residents buy cars more often during the economic boom. In addition, families in Lithuania do not acquire the first but the second or third car in recent years.
According to this indicator, according to the survey, Lithuania is the leader of the three Baltic states. There are several cars in the household, said 43 percent. participants in the research from Lithuania. In Estonia, several cars have 34%. of households, in Latvia – 22%. of the respondents. It is in Latvia that families usually share one car – 61 percent in this country. households have respectively one vehicle in Estonia – 55%, in Lithuania – 49%.
Vaidas Žagūnis, member of the board of SEB Bank, Director Retail Banking, notes that data from the first half of the lease contracts show that the choice of Lithuanian residents is influenced by the prevailing car models in Western Europe.
"The brand (Volkswagen Tiguan, Nissan Qashqai, Kia Sportage, Toyota RAV4 or Toyota C-HR) gets the most attention (ELTA in Lithuania) If we compare our market with Estonia, we would notice that there is a different kind of settlement there , with Scandinavian specific rationality An economist buys more economy class cars and looks for a non-prestigious brand, buying a new and comfortable car for a favorable price and leasing, for example Renault Clio, Škoda Octavia, Toyota Avensis , – quotes V. Jagūnas.
When half of the respondents in Lithuania answered a question about when they plan to buy a car, they claimed that they would have another vehicle at least two years later. Only a quarter of the participants in the survey in Lithuania indicated that they do not intend to buy a car. In Latvia, the car did not include 32 percent of the shopping list. of the respondents, in Estonia – 36 percent.
According to V. Jagunius, the car market has been very active in all Baltic states in recent years.
"As the economy grows and the purchasing power of people increases, people spend more money on improving their quality of life by investing in large purchases.The car in this shopping list is one of the first," he says.
V. Žagūnis also notes that residents are increasingly choosing to lease to buy a better car.
According to the report, the residents of Lithuania have indicated that the safety of the car is their main priority – this function was very important in 3 of the 4 participants in the survey. The same percentage of respondents indicated the price as a very important topic.
More than half (54%) of respondents in Lithuania are important in terms of space and comfort. At the time, less than a third (29%) of the design and the manufacturer paid attention to the design and color of the car in the list of priorities was even lower: only 11% indicated that the color was a very important feature. of the population.
Almost two-thirds of respondents in Lithuania pay a lot of attention to the costs of car operation and fuel consumption. And the fuel type as assessment criteria of the car was very important for every second person.
The study was conducted by the Norstat Market Research Company in June and July. In Lithuania, 1028 respondents between 18 and 55 were interviewed.
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