The international conference of the creative industry "What & # 39; s Next?" Is finished. Which insights and skills have we removed this year? – MadeinVilnius.lt



Last week ended the "What & # 39; s Next?" -Conference, which lasted two days in the Art Factory in Loft. For future trends, creations and innovations, more than 25 professionals from Lithuania and abroad have shared knowledge about what to expect in the near future. This year, the conference assessed not only new models of creative thinking and creative leadership, visual culture, opening business opportunities for new technologies, but also changes in human behavior and needs, as well as new labor market situations in general. The event ended with professional discussions and career counseling and workshops, and later with the closing party of the conference.

"I am very pleased with this year's content, he has drawn broad prospects for the future, I was actively listening to almost all messages, the brain exploding me like popcorns, directly in the sense of the word. After what we have received, we have all been there – more than one brain cell will explode, for the first, for others later, maybe even after 9 years, as Nelly Ben Hayoun (one of the speakers of the conference) said. therefore, this flow of information will ensure new impulses for new winds in Lithuania, now everything depends on the attitude towards what we hear and what are we going to do with it? "– says initiator of the conference, founder of art factory "Loft" Živilė Diawara.

Finding new insights, ideas and useful acquaintances for the event What They ?, Next? & # 39 ;, They found something here. Not only inspiring announcements, but also interactive workshops were organized by renowned professionals in their field of well-known advertising agencies, university lecturers, researchers, marketing specialists, business people, writers, journalists, designers and other creative spheres. Next to the scene, What & # 39; s Next? Lithuanian companies and universities have introduced new virtual reality projects, virtual museums, design and technological innovations into the exhibition space.

The importance of creativity

"Nowadays creativity is not only a privilege for artists, but also a necessary characteristic in creating a successful company to bring about relevant scientific innovations or even the image of the country, social welfare and economic recovery. – letters and units and robots better us " – says Živilė. This message from the "What & # 39; s Next?" Conference was spoken by many speakers at different angles.

The format of the conference was intended to reveal the most relevant insights and skills needed for creativity that must be known to an active person living in a modern globalized world.

The best ideas come from problems and other ways of thinking

The idea that the best ideas come from solving specific problems mentioned and that the orientation should change in the development of human experiences and why, Justin Muralytė and Ignas Kozlovas, the first partners of the company Bee & Do Gediminas Užkuraitis and the representatives from the desk FOLK.

Yonatan Levy, a guest from Israel, has emphasized the well-known fact that Lithuanians realize that a lack of budget is often a stimulus for creativity and encourages listeners to look for as many unpleasant situations as possible, dares to go into uncertainty, what the brain does encourages you to think creatively. He also says that the Internet in particular is also a sense of art, and has introduced specific ways of thinking that train creativity as a muscle and even help transform negative energy, such as anger.

Andreas K.Mortensen, who presented the concrete method used by the "Bespoke" agency from Denmark "Future design", also spoke about the way out of thinking and creating future scenarios & # 39; s. The Tabasco agency from Estonia introduced the idea of ​​an agency without a project manager idea.

Go back to the man

The question of responsibility and reorganization of the person was interwoven and was addressed differently by many guests. It gives a powerful voice to both future leaders and trademark developers.

A journalist and author of the first Lithuanian fashion blog "Spinach Guru", Deimantė Bulbenkaitė, who talked about the diversity of visual culture, called for a glimpse of excellent examples of advertising campaigns that denounce racial, religious, gender and age problems. D. Bulbenkaitė also stressed that the correct definition of a problem for an entrepreneur or a maker would not only bring benefits, but would also reveal a broader mindset.

The development of a person as a personal brand was spoken by the marketing strategist of the Atomic Garden School of Creativity, Guoda Sakalauskienė, a personal branding enthusiast.

Algė Ramanauskienė, which founded Algirdas Ramanauskienė, which is Scandinavian & # 39; Hygga & # 39 ;, & # 39; Lagom & # 39 ;, & # 39; Kinfolk & # 39 ;, Japanese – & # 39; Wabi-sabi & # 39; and has presented other contemporary philosophies, has been encouraging to be unique and not to agree too much on tendencies. , promoting the security of the moment, real human relationships, ease of convenience and a slow lifestyle. A. Ramanauskienė shared the idea of ​​Nathan Williams, editor of the Kinfolk magazine: "The constant downfall in computers and telephones is the birth of a natural need for real life, real relationships and real human relationships."

Responsible creativity

Many good reviews were received by the clerk of McNally, a branding consultant at the Atomic Garden School of Creativity. For the second time in Clare, Clare spoke about concrete examples of the importance of social responsibility in advertising and branding worldwide. According to her, being good, socially responsible in a destructive world of today always pays off. Immediately afterwards Vaidotas Valantiejus gave examples of how brands catch up to look good, with the limits that should not be exceeded.

Folker Wrage, a German business consultant with more than 20 years of experience in advertising, has developed the skills to develop creative and responsible leadership in a time of constant change in practical creative workshops.

Take courage and self-confidence

Marcus Fairs, founder and editor of the world's most popular and influential online design and architecture magazine, Dezeen, is included in his company history for warm and friendly people. This year he was chosen as one of the 1000 most influential people in London. "I was a very poor designer, but I realized that I could write something about the design because I did not have the money to publish the publication I was dreaming about – for 20 dollarsI made the site ", – said Marcus at the beginning of the report, after having lost his work in another magazine. Now every month the website is visited by about 2.5 million people, and the portal itself is among the 1000 most popular websites in the world. Here it is only possible to express gratitude to the thoughts of Yonatan Levy that an uncomfortable situation and lack of resources increases the power of creativity or Guoda Sakalauskiene's call to discover your field. The second part was devoted to responsible journalism and concrete examples of how today's global design platform can respond creatively to political and economic decisions, for example to organize a new passport design competition after the release of Britain after the withdrawal from the European Union . He urged everyone to start with themselves and create the environment in which we want to live.

Many examples of concrete work were also presented by Ringailė Leščinskienė, a Lithuanian-born Georgian film producer working on ideas that have won many Cannes Advertising Awards. She aroused unbelievable incredible situations and how she dealt with it, encouraged Lithuanians to say no, not to evaluate themselves and not to sell their creative ideas cheaply, and at the same time to be more courageous in ideas and cooperation.

The extremely Belgian Cedric Dumont shared equally valuable advice from different employees. His message of thinking about preparing for the challenges and experiencing professional failures received a lot of attention and questions from the audience. Red Bull Athletic and High performance The psychologist spoke about the importance of concentration and the interest of people to do a lot of work at the same time. "We have to make a distinction between the constant presence of those who are productive, the former does nothing good"Cedric said in an inspiring report, one of the world's most famous BASE-type jumpers told how to take on the challenge, not by fear but by the exciting adventure mindset, how you discover the possibilities and how you rulers your own mind is in the normal course of events. "Self-confidence is born when it learns to generate its ideas in the right way, to detach itself from toxic thoughts, feed your mind with healthy insights,"– he reasoned.

Pottery art

The conference "What & # 39; s Next?" Has this year given special attention to the presentation of experience design ("experience design"). The fact that a good user experience is the success of a brand and the inclusion of a customer in value-based relationships has been spoken by various speakers. On Friday, a report on "space energy" was drawn up by the director of WeTransfer, the teacher of the underground university ("University of underground"), director and owner of other space activities, charismatic Nelly BenHayoun. The message itself was like an experience, and the example inspires the idea that nothing really is impossible if it can even send the orchestra to space. She spoke about social and critical design – messages that could change the world.

Technology innovation

In the field of innovation, the impact of all new technologies and opportunities offered by artificial intelligence to creative industries, presented by Hungry Scout Partner and innovation strategist Justinas Jautžemis, also discussed, the media innovations presented by Vadim Komarski of JCDecaux to insights on the area of ​​internet and social media. media channels "run" and "fake news" by Tom Nemur, one of the most important Choco Agency managers in Lithuania, and "Pildyk" subtleties from Dominika Jonušienė.

On the second day of the event, another resident of France, a virtual reality expert, innovator Naomi Roth, revealed the unconventional ways to use virtual reality (VR) for the public. "The human brain is not designed to separate virtual and real lives, so virtual reality is a great way to treat addictions, phobias or chronic pain," the VR guru told the Frenchman.

Technological innovations will undoubtedly affect the changing labor market – what you need to know about potential employers and those who plan their careers. Gurus Laura Duksaite from Masterclass LT and Mindaugas Grajauskas from OVC recognized that technology is changing career opportunities, not only do they proliferate, they also destroy. Although many areas will be replaced by robots in the future, there is still a lot of creativity, and one of the most important criteria is the question of skills and attitudes.

More than conference

The conference also missed non-traditional messages. On the first day, the leader, Deividas Praspaliauskas, invited the audience for dinner on stage and live shows for the unique importance of consumer experience and experience in every company. In the meantime the Classic Art project Newborn introduced the performance based on ballet, visualization and electronic music synthesis, the new Victor Diawara project Afrodelic and the interactive exhibition "Realities" of "Improper Walls" were this year for the first time highly appreciated in the Vienna Design Week.

In the final debate was discussed and regretted that creative people do not want to work in government structures. This is happening not only in Lithuania but in the whole world. This was emphasized by Clare McNally from Denmark and Marcus Fairness from Great Britain. Why? Because they are two different planets! However, everyone agreed with the need for creativity in government structures. At the end of the conference, on Friday evening, the participants, organizers and rapporteurs did not intend to share – the insights they had gained were discussed and interesting acquaintances persecuted at the concluding conference in the newly opened Altspace.

The format of this conference from the beginning led to different, not only creative, but also other, science, technology, business people, acquaintances, mutual cooperation and the promotion of co-creation. "We can already look forward to welcoming the partners of the Lithuanian conference by including international partners such as Dezeen, with whom they have agreed to cooperate with the upcoming conference "What & # 39; s next?", To publish it, and in the future to pay more attention to Lithuanian design and architecture works and in the future in Amsterdam. located in the University of Underground, which is discussed with students and volunteers. This is not just a profit for us, it will bring benefits for our industry as a whole. I hope that the people who participated in the conference have also removed insights, but also acquaintances who will help them realize their ideas. " – said Živilė.

These and many others who give the mind to the spirit all year round, what can be deduced on the What & # 39; s Next? – Conference, after 2 weeks the guests at the conference will have the opportunity to go back and stay on the internet.


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