Cyber ​​Monday has become the largest American online shopping day

(Reuters) – Cyber ​​Monday was well on track to raise a record $ 7.8 billion of US online sales, but will also test the limits of retailer e-commerce activities while millions of customers Search for steep discounts on everything from Lego sets to big screen TV's.

FILE PHOTO: Employees prepare articles for shipment at the Newegg warehouse on Cyber ​​Monday in City of Industry, California, USA November 28, 2016. REUTERS / Mario Anzuoni

Retailers such as Target Corp offer deliveries without minimum order limits, making every effort to attract customers' attention in a highly competitive market.

American retailers also bombarded customers with thousands of promotional emails, but that was the fury of several people who complained that they had woken up with a flood of cyber-month emails compared to previous years.

"Yes, retailers, I am aware that it is Cyber ​​Monday, even without the 150 e-mails," tweeted Keina (@RealMamaEagle), a Delaware user.

Retailers have registered $ 531 million of online sales from the last count and are expected to reach $ 7.8 billion in sales, according to Adobe Analytics, which tracks transactions with most of the best US online retailers.

The figures, however, turned out to be in comparison with the $ 30.7 billion revenue that the Chinese e-commerce giant Alibaba Group Holding Ltd generated on Singles Day earlier this month.

The event attracts an estimated 75 million customers and will test the online platforms of retailers and their delivery activities. If it is not supported by the right IT infrastructure, heavy traffic will lead to headaches such as breakdowns and other technical malfunctions.

From 10:30 am ET, no major American chain had encountered technical problems, according to's website down tracker.

On Black Friday members, websites of clothing stores J.Crew, Lululemon Athletica Inc and the home improvement chain Lowe's Cos Inc have technical problems due to the increase in orders.

Toys are expected to have the biggest discounts on Cyber ​​Monday, said Adobe Analytics, as retailers fill the void left behind by the bankruptcy of America's largest toy store Toys & # 39; R & # 39; Us.

Target offered a 30 percent discount on selected toys, while Kohl & # 39; s discounted Lego bets between 30 percent and 40 percent.

Clothing retailers such as Gap and Nordstrom offered the same discounts as on Black Friday.

Other deals include:

– A $ 198 cashmere cardigan with wool is offered at $ 107 at Ralph Lauren

– Sweaters at American Eagle Outfitters are offered for half price

– Victoria & # 39; s Secret sells all bra's, with the exception of PINK, with a 50 percent discount

The shares of Amazon rose by 3.2 percent in early trading, while those from Target rose.

Social Talk tracker for social media, says Brandwatch, of the 13,000 mentions on social media from Cyber ​​Monday (# Cybermonday), the Apple Watch and the Red Dead Redemption 2 video game were two notable products.

On Black Friday, online sales rose by more than 23 percent and exceeded $ 6 billion, while Thanksgiving online sales exceed $ 3.7 billion on Thanksgiving.

The National Retail Federation predicts that US retail sales in the holidays, including online, in November and December will be between 4.3% and 4.8% between 2017 and the year, for a total of $ 717.45 billion to $ 720.89 billion.

Additional reporting by Uday Sampath Kumar and Soundarya J in Bengaluru and Melissa Fares in New York; Edited by Bernard Orr and Saumyadeb Chakrabarty

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