(ATLANTIC BANK) – Banque Atlantique Benin, a subsidiary of Banque Centrale Popular Group (BCP), announces the introduction of its new visual identity. This announcement is part of the continuity of the effort initiated by the Banque Centrale Populaire (BCP) in Abidjan on 24 April 2018 in its African holding company Atlantic Business International – ABI (Atlantic Banking and Atlantic Insurance Network), which has 16 subsidiaries in 9 countries. of the subregion. The horse, which is always linked to the image of BCP as an intangible heritage, has thus become the only emblem for the parent company and its various subsidiaries in sub-Saharan Africa. This bet in Benin is the third after that of Ivory Coast and Mali.
The horse thus becomes the unique emblem for the parent company and all subsidiaries to ensure consistent visibility and consistent communication.
The choice to change the brand image of sub-Saharan subsidiaries by giving them a unique graphical charter represents a strategic shift, consistent with the ambitions and commitments of the BCP Group, consolidates its recognized leadership, while conveying the values. The new visual identity reflects this new vision and is the flagship of the group's continental ambitions, including 'building the first pan-African banking group, solidarity and locally anchored'.
This process is in full swing, as the ABI holding is firmly anchored in the top three financial groups in the UEMOA space, thanks to the continued performance of its subsidiaries active in the banking, insurance and business banking sectors. and asset management.
The use of the new visual identity of Banque Atlantique Benin is an opportunity to remind the long-term survival, successes and achievements of a bank that stands out as a reference financial player, recognized in Benin and strongly invests in the transformation economic development of the country through the financing of large infrastructure and development projects, the support of large companies and SMEs, the collection of savings and the distribution of loans to private individuals.
About Atlantic Bank
Atlantic Bank is the 3th largest banking group in the WAEMU zone in terms of market share.
Banque Atlantique is present in the eight countries of the WAEMU area:
- Benin
- Burkina Faso
- Ivory Coast
- Guinea-Bissau
- Mali
- Niger
- Senegal
- Togo
Banque Atlantique also relies on specialized subsidiaries such as:
- Investment bank: Atlantique Finance
- Asset Management: Atlantic Asset Management
- Insurance: Atlantic Life and Atlantic Insurance P & C Insurance in Ivory Coast, GTAC2A-Vie and GTA-C2A IARDT in Togo
Banque Atlantique is a subsidiary of the Banque Centrale Populaire (BCP) Group of Morocco.
About the Banque Centrale Populaire (BCP) Group Morocco
BCP Group, one of the leading banking institutions in Morocco, is in the top 10 of African banks in terms of balance sheet size. It draws its strength from its values of solidarity, reciprocity and its unique organization in Morocco. The Group consists of 9 Banque Populaire Regional Banks (BPR) for cooperative purposes; the Banque Centrale Populaire (BCP), the central organ of the Group in the form of a public limited company listed on the stock exchange; as well as specialized subsidiaries, foundations and banks and representations abroad. BCP Group is present in 12 African countries and 13 other countries in the rest of the world.
In the UEMOA area, BCP relies heavily on Banque Atlantique to build the first banking group Pan-African, solidarity and locally anchored.
This notion of solidarity refers to the commitment of the Group to finance large infrastructure projects and the development of social and financial inclusion together with African countries, while the link between the African diaspora in the world and the country of origin.
It also illustrates the strong link between the Group and its various subsidiaries for greater resilience over time.
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