Coca-Cola would restore nearly 4,000 points of sale of Costa Coffee in Great Britain, Europe or China.
Soft drink giant Cola-Cola announced last week the purchase of the second largest coffee chain in the world (Costa Coffee) for $ 5.1 billion, according to Reuters.
The two groups announced that Coca-Cola would restore nearly 4,000 Costa Coffee stores in Great Britain, Europe and China, with the approval of the Whitbread Board of Directors.
This operation represents Coca-Cola's desire to diversify soft drinks in the light of the changing taste of the consumer. They are increasingly turning to beverages that are considered healthier, especially because sugar levies are imposed in a growing number of countries. This sale was greeted by investors on the London Stock Exchange, where the Whitbread title reaches 16.54%, the biggest increase in the European index Stoxx 600. "Hot drinks are one of the few segments of the beverage landscape where Coca-Cola does not global brand, Costa gives us access to this market with a solid coffee platform, "said James Quincey, general manager of the Atlanta group.
For Whitbread, this acquisition represents a new phase in the transformation of the group present in leisure, eating and drinking. The group has announced that it will use the proceeds of this sale to reduce its debt burden, to supplement its pension fund and to develop its Premier Inn hotels in Great Britain and Germany. Remember that Costa Coffee has recently been established in China, while growth in Britain has become more difficult in a market characterized by intense competition with the presence of Starbucks, Caffe Nero and a large number of independent companies.