A must-event for consumer electronics in Europe, IFA Berlin is back for a new edition. The show, which opened on Friday, August 31 this year, focuses on the development of devices rather than on the distribution of new products.
Artificial intelligence becomes the big star of this mass, "with products that are in line with those of Amazon and Google, equipped with smart personal assistants, not only at home, but also in phones and connected watches.", Says AFP, Klaus Böhn, Deloitte's office.
The program of this annual meeting promises to be rich in innovation. Televisions, devices, smartphones, the latest technologies will be displayed, with a single mantra: connected objects and personal assistants. More generally, "the demand for electronics and household appliances is currently very high, these are the best starting signals for the IFA," said Hans-Joachim Kamp, chairman of the professional federation GFU, co-organizer of the event. Finally, the ecological is also mandatory in the stands of the IFA. Participants present a generation of energy-efficient appliances and detergents, connected containers for selective sorting or refrigerators against junk food and food waste. Note that the IFA will continue until 6 September. Some 240,000 visitors are expected, of which a quarter are from abroad. On the program: exhibitions, conferences,