The nose noses of the director of a health supplement caused the amount of deer velvet powder to be reduced in the pills.
On the sixth day of a disputed fact meeting between the Trade Commission and Silberhorn, the court heard evidence from the sole driver, Ian Carline.
The company – now known as Gateway Solutions Limited – has filed 26 indictments under the Fair Trading Act regarding the dilution of deer velvet with carob between 2011 and 2015.
It also pleaded guilty to one count of withholding information from the Trade Commission, such as Carline.
The deer velvet pills were labeled as containing 250 milligrams, in fact they contained considerably less.
The question in court is whether Silberhorn was intended to mislead the public with his labeling or that it was a mistake.
Mr Carline said that his higher-quality product – after a change in the drying process – was technically misled, but not intentionally.
Judge Kevin Phillips asked him: "On what basis was the assessment carried out?"
"It's the effectiveness for myself, sir, as a guinea pig," Carline said.
"During my involvement with Silberhorn I used myself and others as guinea pigs" Sir Colin Meads would try the product – I would get his opinion.
"I would be the first to try the product and then I had the moment of reality with the nosebleeds."
Mr. Carline told the judge that high doses of deer velvet may cause nose bleeds.
He used this to be imperial & # 39; draw conclusions about the potential of its product after the change in the drying process – a process that was suppressed due to commercial sensitivity.
But the lawyer of the commission, John Dixon QC, opposed the trial that led to his conclusion as "hopelessly inadequate and completely unscientific".
Mr. Carline said he did not agree with that assessment.
The most important disclosure came when Mr. Carline admitted to Mr. Dixon that the product contained less deer velvet than the labels mentioned.
Carline responded to questions about whether he knew there was less deer velvet in the pills and said, "I was aware, yes."
Mr. Dixon further asked: "You gave that instruction [for pills to contain less than 250mg deer velvet] knowing that label specified something else – something more? "
"That's right," Carline said before giving an explanation that the potential of the velvet meant less.
According to him, the deer velvet was "twice as effective" as before.
The proof is expected on Wednesday.