[Nettavisen:] The second-largest low price chain in Norway, Kiwi, started a price war against light showers in April this year.
The chain announced that they would make lasting price reductions for soft drinks without sugar and would cut prices by up to twenty percent to new, low Kiwi prices & # 39;
As a result, the light shower became cheaper for the first time than sugary soft drinks.
The two competitors from Kiwi, Rema 1000 and Extra also followed.
But many of the new low Kiwi prices did not last long. Already on July 1, less than three months later, the chain delivered the price of a series of light brussels, including Norway's best-selling soda, Pepsi Max.
Ringnes becomes more expensive
The price of a pint of Pepsi Max and other light brussels sold through Ringnes rose by a pound for half a liter and 80 pounds for a liter and a half.
Pepsi Max 1.5 liter 4-pack now costs 92 crowns, against 89 kroner for 1 July.
Kiwi says that this applies to the sound of Ringnes, which Pepsi, 7up, Solo, Villa, Mozell sells, and is because the price of the supplier rises.
"We did not do much more than the price increase we received from the supplier, the prices of other soft drinks are unchanged," says Kristine Aakvaag Arvin, Communications Manager at Kiwi, for Nettavisen.
"You made a big point because you lowered the prices for light showers in April Is not it a shame to raise the price again as soon after you put them down?
– The price difference between sugar-free and sugary soft drinks is the same. That is what the whole campaign was about, to bring healthier choices to the premiere, "says Arvin.
"But for the customers it does not matter, it still means that the price of light noise will be higher?
– Yes, but the price would have been even higher if we had not lowered the price this spring. Not only in Kiwi, but also with competitors, says Arvin.
Communications manager Nicolay Bruusgaard in Ringnes confirms that they have increased the prices for Kiwi and the other stores from 1 July of this year. This allows suppliers to do twice a year.
"Based on our cost development, which we have documented against the chains, we had to set prices", Bruusgaard told Nettavisen.
He adds that it is the chain that determines which price you could pay.
"We do not know what price they spend on the consumer," says Bruusgaard.
Can be a loss
Arvin says, however, that the prices of light showers had to be settled because more of the goods in this category were sold at a loss.
"We had to remove the price increase from the supplier, otherwise we would have to increase prices for other goods in the long term," says Arvin.
The competitors Rema 1000 and Extra have also given a follow-up and also raised prices for the light showers.
– When they lowered the price, we followed. When the price rose, we adjusted accordingly, says Kristiansen to Nettavisen.
More price reductions
Kiwi has also made a number of such price reductions in the past year. Ten months ago, Kiwi lowered prices for hygiene products, followed by pizza and tacovars and light brown.
By this week, Kiwi has set prices for breakfast products.
In all cases, the two other low price chains, Rema 1000 and Extra, followed the prices as much or in some cases even more.
Extra also cut prices for fish products last week, which was immediately followed by competitors.