Elkjøp is happy with a bachelor party: – Had a strong campaign



This was the case this year for the second implementation of the sales day by Elkjøp, after they first released an unconscious version of the purchase with the competitor Power last year.

According to Elkjøp's figures, the electronics chain had one
sales growth of 32 percent throughout the weekend on the net compared to the same period last year. In stores they had measured 20 percent growth compared to a normal Saturday.

"We are happy with" Singles & # 39; Day "with us this year, there is no
doubt that the trading day is here, says marketing manager at Elkjøp Norway, Kristina Opsahl, for campaign.

Issued ad before the trading day

Last Wednesday the electric chain came with a new and small advertising corner to remember
people on the Chinese shopping day. It seems to have worked.

"This is still a new sales day in Norway, so we were aware that we had to run a strong campaign, something we succeeded in," says marketing manager at Elkjøp Norway,
Kristina Opsahl, for campaign.

In addition to revenue growth, 50 percent more customers benefited from "click & get" during the "Singles & # 39; Day" campaign, compared to last year.

The most popular products should be
Tv & # 39; s and phones from the famous brands Sony and Huawei. White goods, on the other hand, became the clear winner with strong sales bets on the net during the sales day, Sunday.

Alibaba hit records

«Singles & Day» started out as one
celebration of the only household, created by Nanjing University in China in 1993, and celebrated on November 11 of each year. The date is chosen because it consists of four one-digits, which symbolize the only life. Worldwide
This sales day is already bigger than the "Black Friday", well helped by the Chinese online giant Alibaba, who this year hit a new store record.

In total, $ 30 billion was handled during the Chinese e-commerce campaign
Sundays & # 39; Singles & # 39; Day ".

Last year, the power chains of Power and Elkjøp became critical for the introduction of the Chinese trading day. Both the Nature Conservation Association, the future in our hands and Bellona reacted that Norwegian chains would introduce
a new sales day to Norway.

– Here Elkjøp and Power return to the future. The chains have to invest more in rent and repair and less in goods that people do not need. In "Green Map 2050 Road Map" as among others
The trading organization Virke is behind, the trade itself says that they want to invest heavily for years in leasing and repair. We recommend Elkjøp and Power to view that roadmap, instead of another day like
pushed consumption to new heights, said leading the future in our hands, Anja Bakken Riise, to the campaign last fall.

Satisfied with one party:

"We are happy with the" Singles & Day "with us this year, there is no doubt
The trading day has started, says marketing manager at Elkjøp Norway, Kristina Opsahl.

Image text:

Wind in the sails:

Elkjøp significantly increased sales during the newly imported trading day "Singles & # 39; Day". On the photo you see
A slide show of the commercial movie El Giant that was released last Wednesday. Picture: Elkjøp


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