In its latest report on global telephone sales, Counterpoint concludes that 2018 was a year in which sales of smartphones fell for the first time compared to the previous year.
In general, this is a decrease of four percent. Especially in the last quarter of the year, the difference was seven percent lower than the year before. The sale of smartphones has thus declined for five quarters in a row.
SALES IN NORWAY:
Chinese pants forward
Samsung is still at the top of the list, with 291.8 million units sold, but it is a decline of eight percent from the previous year. Apple comes in second place with 206.3 million phones – also a drop of four percent.
But now the neck of the Chinese Huawei, which has increased sales from 153.1 million phones sold in 2017 to 205.3 million sold in 2018, has only one million phones behind Apple. This corresponds to an increase of 34 percent, partly due to the fact that the flagship P20 Pro and Mate 20 Pro have received very good reviews, also here at Dinside.
And fourth, probably a Chinese company. Xiaomi, who recently came into official sales in Norway (we are going to test a few of the new models), moved two places higher on the list of 121 million phones sold, corresponding to a 26 percent increase. For example, the company passes Oppo and Vivo, which follow in the following two places.
LG and Lenovo (which own Motorola) are the companies with the largest decrease, respectively with a sales decrease of 26 and 23 percent, while Finnish HMD Global (Nokia) has the biggest increase, with more than doubled sales compared to 2017, but still only 17 million phones.
IDC has also published a similar report in which the sequence is the same and the numbers are quite similar.
Is it being picked up again?
Despite the declining curve when you look at everything together, many believe that sales will increase in the coming years, because a number of innovations will soon be coming.
Among other things, 5G technology is central, which is expected to be launched in Norway next year, where you need compatible phones to take advantage of the next generation of mobile networks.
Several manufacturers have also shown things like foldable phones, the front-facing camera that only makes a small hole in the screen, hidden fingerprint readers behind the glass and faster charging solutions, just to name a few.
At the same time, it should not be said that the most gifted models only become more expensive and expensive, which probably helps people to keep on the phone, they have longer than before.
What exactly is around the corner, we get answers at the end of February, where the annual Mobile World Congress fair takes place in Barcelona. New launches from Samsung, Sony, LG and Nokia are expected here.