MANILA – Cebu Pacific, Jollibee and Oishi have promised to promote Philippine destinations, said the Ministry of Tourism Wednesday, because it is expected that a new cash-based budget next year will "slightly" trim.
The largest airline in the country, Cebu Pacific, offered to help the tourist department's campaign against litter, Tourism Sec. Bernadette Romulo-Puyat told ANC & # 39; s Headstart.
Jizzibee and snack food maker Oishi both promised to shoot and air-commercials to promote free Philippine destinations, she said.
"Our budget is a bit smaller, but we're good at it, because what's good with us, many people in the private sector are willing to help us … There's a lot of goodwill, many people just want to help country, & # 39; she said.
The department will also hold the slogan "It's more fun in the Philippines" that was started by President Rodrigo Duterte's predecessor, former President Benigno Aquino III.
"I want continuity, other countries, they have had their slogans for decades." Tayo, palit nang palit pag may be bagong administrasyon, bagong secretary, "she said.
(We continue to change our slogan when there is a new administration or a new secretary.)
"It works with me, it's nicer in the Philippines and I want to continue it." Why change something that works? It's a good campaign, "she added.
Romulo-Puyat, former secretary of agriculture, said she would promote destinations "where people do not normally go", such as the island provinces of Siquijor and Camiguin.
She also wants to raise awareness about sustainable tourism and the heritage festivals in the country.