20th Century Fox-backed Baobab Studios launched a new face filter on Facebook on Tuesday to sing along with a John Legend song: the "Crow: The Legend" augmented reality (AR) filter turns your face into that of Crow, the feathered hero of Baobab & # 39 ; s latest animated VR movie.
The filter uses eye, mouth and eyebrow motion recognition to match Crow's facial expression to your own Animoji style. It contains an exclusive John Legend song from the animated film and gives users the chance to synchronize with the lip or sing their hearts in a karaoke mode that contains the text as sing-along subtitles.
Baobab Studios has in November & # 39; Crow: The Legend & # 39; released on Oculus-based VR headsets. The 21-minute film is based on an Indian story and has a star-studded voice cast with Oprah Winfrey, Constance Wu and Diego Luna. John Legend not only plays the main role, but also performs an original number and is registered as an executive producer for the project.
"Crow: The Legend" is also available as an animated 2D movie on YouTube, where it has now been viewed more than 3 million times on different channels – including 2.9 million views from YouTube star Liza Koshy fans, who are one of the voices expressed characters in the film.
With the launch of the face filter, Baobab wanted to give the audience a new chance without VR headsets to experience the world of "Crow: The Legend" in a compelling way, according to CEO Maureen Fan.
The release also helps Facebook because the social network wants to better measure itself with the social video app TikTok, which has become hugely popular among teenagers because of the karaoke and lip sync functionality. In November, Facebook even launched a TikTok clone called Lasso to experiment with similar short videos.