In response to their declining teen audience, Facebook launched Lasso last week, a short video sharing app similar to TikTok and the late Vine.
Product manager of Lasso App @Facebook Bowen Pan announced the release of Lasso for iOS and Android on Friday, a competitor of TikTok.
Pan describes the application as "a video app that lets you create short, fun videos and share them with friends", for everything like the lipsyncising video's from TikTok to create short, musicless clips on the now defunct Vine.
Today my team launched Lasso (@lassovideos), a new video app that lets you create short, fun videos & share them with friends.
View it on:
– iOS App Store: https://t.co/2MngxBOem0
– Android Play Store: https://t.co/jpy1tgy8wT
– Bowen Pan (潘博文) (@bowenpan) November 9, 2018
The application features "cool camera tools and effects" to help users to edit their recordings and to embellish the production with text or music from a huge library of songs.
Users can easily find trending video 's through the hashtag tracking from Lasso. The most popular video formats and challenges are within reach to emulate or just to laugh.
Of course, the application seamlessly connects to Facebook or any popular social media platform, so users can upload creations to their story in no time.
Last week a co-founder of Vine announced a successor to the legendary app called Byte, but this is not expected to start until next spring. With Lasso, which combines all the characteristics of both Vine (and probably its successor, although very little information has been revealed) and the hugely popular TikTok application, Facebook can grab itself at the right time in the course of the video.
The application is available for free in the iOS App Store and Google Play Store. JB
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