Google & # 39; spies & # 39; purchases via Mastercard – TV Media



It is another scandal involving Google: in the past year, the technology giant has checked the purchases made by people in stores with Mastercard. The goal is to realize to what extent consumers are sensitive to online advertising and then go to the shops to buy products that they have advertised on the internet. How did Google receive this? According to the Bloomberg agency, which announced the news, via a contract with Mastercard itself.

Details of the deal are not known, but it is known that Mastercard customers – who are two billion – were not told that the store data they make in stores would be shared with Google, which is now an advantage competitors (especially on Amazon ).

Faced with the news, a Google spokeswoman has ensured that the information received by the Mastercard company is strictly anonymous. That is, Google learns that a certain purchase has been made, but not the name of the person who made the purchase, let alone that he has access to information about the debit cards and credit cards he has.

However, according to the Bloomberg news agency, Google has attempted to formalize similar contracts with other payment systems in an attempt to dominate the online advertising market.


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Google & # 39; spies & # 39; purchases via Mastercard – TV Media



It is another scandal involving Google: in the past year, the technology giant has checked the purchases made by people in stores with Mastercard. The goal is to realize to what extent consumers are sensitive to online advertising and then go to the shops to buy products that they have advertised on the internet. How did Google receive this? According to the Bloomberg agency, which announced the news, via a contract with Mastercard itself.

Details of the deal are not known, but it is known that Mastercard customers – who are two billion – were not told that the store data they make in stores would be shared with Google, which is now an advantage competitors (especially on Amazon ).

Faced with the news, a Google spokeswoman has ensured that the information received by the Mastercard company is strictly anonymous. That is, Google learns that a certain purchase has been made, but not the name of the person who made the purchase, let alone that he has access to information about the debit cards and credit cards he has.

However, according to the Bloomberg news agency, Google has attempted to formalize similar contracts with other payment systems in an attempt to dominate the online advertising market.


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