Pedro Queiroz Pereira earned a fortune in the cement sector and was one of the driving forces behind the pulp industry. He built a fortune worth more than a billion euros. The President of the Republic regrets "the premature disappearance of this great Portuguese industrialist".
Last year, Pedro Queiroz Pereira had already prepared the succession in his business group, just as Americo Amorim and Belmiro Azevedo had done. . According to the Economic Review, he created a private private fund that was only endorsed by the three daughters (Filipa, Mafalda and Lua) to ensure that the group will not be torn apart and will remain in the hands of the family.
But chose to choose professional outside managers family to grow businesses. The executive leadership of Semapa has been taken over by João Castello Branco since 2015. In the Navigator (the former Portucel), the executive presidency was entrusted to Diogo da Silveira.
Leader of an industrial giant
Semapa is the aircraft carrier of the family business Queiroz Pereira, which owns more than 70% of this share, the most important index of the Portuguese stock exchange. On the values of last Friday, the share was valued at more than one billion euros, one of the most valuable positions in the national stock market.
In that company the three companies are concentrated that explain the happiness of Queiroz Pereira. Semapa owns 69.4% of Navigator (the former Portucel), almost 100% of Secil and the ETSA group, which is active in the environmental segment
. In 2017 Semapa had a turnover of more than 2160 million euros and benefited from 124 million. It is one of the major Portuguese exporters, with a turnover abroad of more than 1,600 million euros. "He invested and reinvested so little and multiplied by far what he had inherited from another great Portuguese industrialist who had been his father and his grandfather," lawyer Jorge Bleck wrote in a text in Expresso
and in the message to shareholders, Pedro Queiroz Pereira promised to continue to invest strongly in Portugal: "2017 has returned as a strong investment year … These investments will continue in 2018 and a total amount of around 205 million euros of which 70 million have already been issued in 2017." The main destinations of these investments are the tissue factory in Cacia and the expansion of the industrial complex of Figueira da Foz.
In this document, he also mentioned what he considered to be the "significant impact on the cost of timber supported by the company" as a result of the new legislation aimed at curbing the expansion of eucalyptus.
"Willingness to produce"
Anyone who knew Pedro Queiroz Pereira noticed that the entrepreneur could invest for the long term. "He has an incredible pleasure in producing tangible things," said a former consultant from the Secil group in a profile about the entrepreneur.
Jorge Bleck also believes that "only one thing excited him professionally: to develop the country he loved, was he born in a country that welcomed the private initiative and would have gone further than here. "
Pedro Queiroz Pereira went to major industrial wars to expand his industrial project. In 2000 it launched a takeover bid for Cimpor. He would eventually be defeated, even if he considered at the time that if he had not entered that variety, the cement factory would come into the hands of foreigners. A decade later, this fear came to an end, when Cimpor came into the hands of the CSN Brazilians and lost its size.
The reinforcement in the cement industry where he already owned Secil failed, Queiroz Pereira put a lot of effort into the paper pulp. It managed to build up a reference position in the old Portucel, which became the jewel of the crown of the group. In addition to the task of multiplying the industrial dimension of his group, Pedro Queiroz Pereira was still involved in disputes over control of his own company.
War of the empire
companies. After decades of alliance with the Espírito Santo Group, a conflict broke out that had sprung to the public square in 2013.
In a committee of inquiry into the Espírito Santo Group case in 2014, Pedro Queiroz Pereira admitted that there was tension with Ricardo Salgado.
After the dispute, the industrial and former ally of Ricardo Salgado denounced the problems in the GES to the Bank of Portugal in 2013. The banker's war ended with the banker's group destroyed and with Pedro Queiroz Pereira arriving with the sisters to be in complete control of Semapa.