The most durable trousers in the world are cheap
The C & A model is made of organic materials so that it can be recycled.
Sustainability has been a hot topic in the fashion industry for several months now. There are more and more brands that follow this ecological concept – and we are not just talking about luxury labels. H & M, Zara, Mango or C & A have announced that they will implement a new sustainability policy in the production of their clothing.
What if we tell you that the most sustainable trousers in the world have just been made? Yes, the price goes to C & A
The low cost company has collaborated with Fashion for Good, a global platform that promotes sustainable fashion, to introduce smart jeans that can be recycled. These Cradle to Cradle Gold Certified pants are available in the brand's online store during the month of August for € 29.
C & A thus becomes the first retailer in the world to offer sustainable jeans with the highest certification. After the launch in 2017, the first 100% sustainable cotton T-shirt with this certification, C & A has now reached this goal with a more complex piece.