TheFork makes it possible to book eight thousand restaurants via Instagram – The Economic Journal



TheFork restaurant reservation platform and the social network of Instagram have joined forces to increase online restaurant reservations in Europe

"It is now possible to book your favorite restaurant directly via Instagram, the favorite network of & # 39; foodies & # 39 ;, [apaixonados por gastronomia]. The partnership also enables restaurants to increase their online presence at no additional cost, "according to a statement from TheFork.

The same document explains that "TheFork, the number one restaurant search and reservation platform in Europe, has joined forces with Instagram to enable people to book their favorite restaurants."

"Instagram has one of the most robust communities for gourmets to share their emotions, photos & experiences with food, inspiring for anyone looking for new restaurants and eateries," the statement said.

According to the TripAdvisor group platform, "thanks to this partnership, restaurants now have the option of adding a backup button to their company profile, allowing you to book directly with TheFork and reach more customers with a new channel reservation".

"This new function is undoubtedly an important step in the catering sector at international level", according to the statement.

"We are very proud of this collaboration, one of the first with the most important social network for gourmets." It is an excellent opportunity to promote online restaurant reservations in Europe by expanding the market scan. collaboration helps TheFork restaurants increase their online presence and gives users the opportunity to call directly via Instagram, the alliance strengthens our leading position in Europe and Brazil and increases the visibility of partner restaurants in the most famous gastronomic community ", says Bertrand Jelensperger, CEO and founder of TheFork.

With this alliance with the Instagram social network, property of Facebook, "eight thousand restaurants of the fifty thousand TheFork partners from different countries (Belgium, Denmark, France, Italy, Portugal, Sweden, Switzerland, Spain and Brazil) can already be booked via Instagram, in what is the first phase of the project ".

"This number is expected to increase in the coming months as restaurants are encouraged to add the reserve option to their profiles," says TheFork Manager.

"This TheFork service will help restaurants optimize their online presence & # 39; and have a new booking channel, which will keep their daily activities streamlined." Another advantage is that the use of this new channel does not incur additional costs. In addition, users can book their favorite restaurants quickly and easily via mobile phones without even closing the Instagram app, "the statement said.

This service is already available exclusively on the iOS and Android apps from Instagram, although it is not available in the web version.

"People use Instagram to connect and communicate with their favorite companies – in fact, more than 200 million instagrammers visit at least one company profile every day, because people on Instagram keep communicating with companies and acting when they are inspired, our goal is to transform To facilitate discovery in action, with this in mind, we are delighted to see how collaboration with TheFork will help restaurants and improve their presence and attract new customers, "said Mike Bronfin, Instagram's Product Marketing Manager.


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