Volkswagen accelerates digital transformation and prepares carpooling service



Volkswagen is in a deep transformation. The brand accelerates the process of developing its ecosystem in the field of software through its own know-how or in collaboration with external partners. The car will evolve to a "central hub in the internet of things". A real cloud to connect cars and customers that will benefit from services such as car sharing.

Volkswagen's $ 3.5 billion investment in 2025 will focus on building digital businesses and products, including a cloud-based platform that enables vehicles and consumers to connect by offering services such as car sharing. . Part of this investment will be channeled into the completion of an operating system called "vw.OS", which will be introduced in the electric models of Volkswagen from 2020 onwards.

"We have a clear vision: we will continue to build high-quality vehicles, but from now on Volkswagen models will increasingly be digital devices on wheels", says Jürgen Stackmann, board member of Volkswagen. "Our customers will be an integral part of an ecosystem we call" We. "This system complements Volkswagen's experience on wheels and enables the customer to bring their world to their vehicle," said Stackmann. , and added that "the brand hopes that open interfaces will also encourage third parties to participate in creating a more dynamic society by contributing with your own software."

As part of the digital offensive, Volkswagen has announced that it will launch a new fully electric car sharing service under the "We Share" brand. The first fleet will be launched in the German capital Berlin, and will include 1500 e-Golf when the service starts in the second quarter of 2019, to which later 500 e-up will be added! These vehicles will gradually be replaced by the first models of the new Volkswagen I.D family. by 2020. Jürgen Stackmann said: "We want to motivate young urban users to participate in electric mobility, and Berliners will be the first to enjoy the exciting experience that our car sharing program" WeShare "offers.

The service is then extended throughout Europe, as well as in selected cities in the United States and Canada, with the selection criteria giving priority to cities with more than one million inhabitants.

"We Share" is the first service in the new "Volkswagen We" ecosystem for non-owners. Jürgen Stackmann added: "Because of its size and population density, Berlin is the ideal market and has the greatest potential." Many people who have already tested Carpooling live in this metropolis – and the number is still growing. "Volkswagen also wants to draw attention to the benefits of electric mobility and stimulate interest in technology with the fleet that is available to 2,000 people. "According to Jürgen Stackmann," we democratize electric mobility, the "We Share" service will help the new generation of the fully electric ID family on the market, which will make an important contribution to Volkswagen's electric mobility offensive.

The "We Share" service takes the concept of car sharing on the road, ensuring the availability of electric vehicles to customers at all times. At a later stage, the "We Share" service will be extended to smaller vehicles, such as solutions for electric micro-mobility.

Philipp Reth, CEO of UMI Urban Mobility International, a start-up subsidiary of Volkswagen based in Berlin, is ultimately responsible for car sharing activities: "The prospects for the market for shared mobility are very good." The most cautious prognoses for Europe provide for an annual growth of We will continue to develop this market and make that form of mobility more accessible to an even larger group of users. "


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Volkswagen accelerates digital transformation and prepares carpooling service



Volkswagen is in a deep transformation. The brand accelerates the process of developing its ecosystem in the field of software through its own know-how or in collaboration with external partners. The car will evolve to a "central hub in the internet of things". A real cloud to connect cars and customers that will benefit from services such as car sharing.

Volkswagen's $ 3.5 billion investment in 2025 will focus on building digital businesses and products, including a cloud-based platform that enables vehicles and consumers to connect by offering services such as car sharing. . Part of this investment will be channeled into the completion of an operating system called "vw.OS", which will be introduced in the electric models of Volkswagen from 2020 onwards.

"We have a clear vision: we will continue to build high-quality vehicles, but from now on Volkswagen models will increasingly be digital devices on wheels", says Jürgen Stackmann, board member of Volkswagen. "Our customers will be an integral part of an ecosystem we call" We. "This system complements Volkswagen's experience on wheels and enables the customer to bring their world to their vehicle," said Stackmann. , and added that "the brand hopes that open interfaces will also encourage third parties to participate in creating a more dynamic society by contributing with your own software."

As part of the digital offensive, Volkswagen has announced that it will launch a new fully electric car sharing service under the "We Share" brand. The first fleet will be launched in the German capital Berlin, and will include 1500 e-Golf when the service starts in the second quarter of 2019, to which later 500 e-up will be added! These vehicles will gradually be replaced by the first models of the new Volkswagen I.D family. by 2020. Jürgen Stackmann said: "We want to motivate young urban users to participate in electric mobility, and Berliners will be the first to enjoy the exciting experience that our car sharing program" WeShare "offers.

The service is then extended throughout Europe, as well as in selected cities in the United States and Canada, with the selection criteria giving priority to cities with more than one million inhabitants.

"We Share" is the first service in the new "Volkswagen We" ecosystem for non-owners. Jürgen Stackmann added: "Because of its size and population density, Berlin is the ideal market and has the greatest potential." Many people who have already tested Carpooling live in this metropolis – and the number is still growing. "Volkswagen also wants to draw attention to the benefits of electric mobility and stimulate interest in technology with the fleet that is available to 2,000 people. "According to Jürgen Stackmann," we democratize electric mobility, the "We Share" service will help the new generation of the fully electric ID family on the market, which will make an important contribution to Volkswagen's electric mobility offensive.

The "We Share" service takes the concept of car sharing on the road, ensuring the availability of electric vehicles to customers at all times. At a later stage, the "We Share" service will be extended to smaller vehicles, such as solutions for electric micro-mobility.

Philipp Reth, CEO of UMI Urban Mobility International, a start-up subsidiary of Volkswagen based in Berlin, is ultimately responsible for car sharing activities: "The prospects for the market for shared mobility are very good." The most cautious prognoses for Europe provide for an annual growth of We will continue to develop this market and make that form of mobility more accessible to an even larger group of users. "


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