Fost Crispin Porter and Bogusky London, Alex Budin is the new head of Techology at MRM // McCann Romania



Fost Crispin Porter and Bogusky London, Alex Budin is the new head of Techology at MRM // McCann Romania

Credit: MRM // McCann Romania

Budin spent the past 8 years in London, where he held various positions: Senior Software Engineer (MMT Digital), Lead Software Engineer and Creative Technologist (Cheil London) and Head of Technology at CP + B (Crispin Porter and Bogusky).

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Technology transfer from CP + B from London to Bucharest. Alex Budin is the new head of technology at MRM // McCann Romania, announces the communication actions of the agency in Bucharest. Alex has 8 years of experience in advertising, 20 years in software and technology and 7 years of experience in electronics and robotics.

Budin spent the last 8 years in London, where he held various positions: Senior Software Engineer (MMT Digital), Lead Software Engineer and Creative Technologist (Cheil London) and Head of Technology at CP + B (Crispin Porter and Bogusky).

It has developed digital activation for brands such as Samsung, KFC, BBC, O2, Pearson, Coca Cola, Subway, Absolute Vodka, INFINITI, PayPal, Hotels.com. Alex also won a prize for his project, Samsung NX Rover, in one of the categories Heavyweight Innovation in Cannes.

"There is a mentality on the Romanian market that can make you big when you go abroad, we do not agree, we want to show that the world can also overcome here.

Our ambition was to build an agency to grow talent that can compete all over the world, but at the same time be a destination for out-of-the-box talents with new opportunities.

And here I also refer to Romanians who want to return to the country, but also to foreigners who want to have the experience here. That is the only way to get the nursery & # 39; to overcome talent and constraints so that we can compete with everyone in the world as an agency.

Alex has an excellent experience at one of the most prestigious agencies in the world.

We are lucky to have it and, together with the extraordinary team here, help us to push the boundaries for our customers, "said Catalin Dobre, Chief Creative Officer of McCann Romania and Regional Creative Director McCann CEE

About the decision to return to Romania and join MRM // McCann Romania, Alex Budin said: "There are some advantages when you come to Bucharest from London and work in the same area. have seen little of the future and now you have the opportunity to apply everything you've learned and seen here.

I decided to come back because I see how great it is to create something important here, the market is constantly evolving and I do not think it will slow down quickly, we just have to adjust to its requirements. And I think I can bring a lot of value here. I feel that Romania needs me and that my place is here.

The idea is to push the boundaries of technology for our customers as much as possible, to be always aware of what is going on and what is going on, to come up with prototypes and to experiment, so that we will show that Romania has its place on the global map of creativity.

At MRM everything happens much faster than I expected. Together with Ionela, Catalin and Simona Suman, I think we can grow much more than ever and that we can be more VET. "

Ionela Buta (Deputy CEO MRM // McCann Romania) on the arrival of Alex Budin in Bucharest: "Integration of technology and innovation in projects developed by MRM" McCann Romania is already an exercise for us. We launched the first Twitter campaign in 2013 (Live Tweet for Coca-Cola), we developed European projects with innovation and created prototyping (ROmbot, StudyCoin) "

"My creative colleagues have the mindset to look for or connect with trends and technology, Alex comes to help him understand and use it in the right way." Alex is the person who learns (as a result of his experience at agencies such as CPB or Cheil) how to work in mixed teams, how to connect ideas and technology, how campaigns can be structured and implemented in the future.

His teamwork is a natural step in the office and offers us the opportunity to develop as many prototypes and projects as possible, "concludes Ionela Buta.

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