"Media" achieved a qualitative leap forward on pilgrimage through the center of government and international communication



More than 18 billion impressions on Twitter for the World in the Heart of the Kingdom & # 39;

The Ministry of Information in Saudi Arabia during the pilgrimage of this year 1439 th a qualitative leap forward through its communication center, both governmental and international, and with its partners in government agencies and the media to implement the comprehensive strategic media plan to cover the pilgrimage season .

Previous planning, cooperation, complementarity of efforts and coordination have contributed to tangible results in dealing with Hajj work at international, Islamic and national levels.

Verbal verbal identity

The ministry has started this year to design a uniform visual and verbal identity for Hajj entitled "The world in the heart of Saudi Arabia", which is committed by all participating parties, and the preparation from a website dedicated to publishing the work of Hajj entitled (Hajj portal media).

The ministry launched them at a media event that was held for this purpose and launched the strategic media plan for the season in the presence of various officials, media and journalists.

The united verbal identity of the pilgrimage of Bahaştak (#world_v__the_world_country) has reached 18 billion, 232 million 192,000 and 272 impressions on Twitter.

A united media center

The ministry launched a unified media center for government agencies in Al-Haj in the Mecca region as one of the programs and initiatives for implementing the comprehensive media plan for the Hajj season. . Information services from the Ministry of Information in the Hajj benefited 168 Saudi journalists and 818 international journalists.

Film and media material

The ministry also produced 419 media items, including video clips, illustrated humanitarian stories, news, historical, temporal, spatial, infographic, graphic, etc., and published 57 press releases, all broadcasted through 19 digital and traditional media channels in 62 languages , including Arabic, English, Urdu, Has reached more than 100 countries and has seen 32 million and 717,328 views worldwide. In addition, media interviews were held with seven figures from the officials of the participating government agencies.

Definition of efforts made

The ministry emphasized about 51 government agencies participating in the Hajj season and stressed the efforts to serve the guests of the Rahman. The unified information center of the Hajj of the Ministry of Information received 560 incoming and outgoing calls and 400 received and sent e-mails, all of which received questions and requests for help, facilities, information, data and statistics from the center about the work of the Hajj. contain.

Informative teams

The communication center of the government of the Ministry of Information has equipped working groups of 60 young Saudis in all media disciplines, divided into a media monitoring team, field interviews with pilgrims and production to produce material, humanitarian stories, Van Saudi young people with experience and expertise, which formulate humanitarian stories and spatial, temporal and historical landmarks that contribute to photographers and video photographers.

Monitoring, monitoring and development

Work teams do not stop working 24 hours a day, the fieldwork does not end with the publication of content, but is monitored by monitoring and development through structured and coordinated internal work with approximately 51 participating government entities working with, before, during and after Hajj.

Global interaction

The figures and media monitoring statistics after publication indicate a significant global interaction with the information materials that the Center publishes and disseminates. The media meeting with the German anchor Christiana Baker has viewed about 8 million times on various digital platforms.

Platforms and ports for publication

The content has been disseminated to the target group via 19 publication platforms, launched in 6 major languages, the e-Hajj portal for support of Arabic and English, and the International Communication Center, which deals with international media and public opinion. For what Saudi Arabia offers at the service of the guests of Rahman.

"Media" achieved a qualitative leap forward on pilgrimage through the center of government and international communication


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The Ministry of Information in Saudi Arabia during the pilgrimage of this year 1439 th a qualitative leap forward through its communication center, both governmental and international, and with its partners in government agencies and the media to implement the comprehensive strategic media plan to cover the pilgrimage season .

Previous planning, cooperation, complementarity of efforts and coordination have contributed to tangible results in dealing with Hajj work at international, Islamic and national levels.

Verbal verbal identity

The ministry has started this year to design a uniform visual and verbal identity for Hajj entitled "The world in the heart of Saudi Arabia", which is committed by all participating parties, and the preparation from a website dedicated to publishing the work of Hajj entitled (Hajj portal media).

The ministry launched them at a media event that was held for this purpose and launched the strategic media plan for the season in the presence of various officials, media and journalists.

The united verbal identity of the pilgrimage of Bahaştak (#world_v__the_world_country) has reached 18 billion, 232 million 192,000 and 272 impressions on Twitter.

A united media center

The ministry launched a unified media center for government agencies in Al-Haj in the Mecca region as one of the programs and initiatives for implementing the comprehensive media plan for the Hajj season. . Information services from the Ministry of Information in the Hajj benefited 168 Saudi journalists and 818 international journalists.

Film and media material

The ministry also produced 419 media items, including video clips, illustrated humanitarian stories, news, historical, temporal, spatial, infographic, graphic, etc., and published 57 press releases, all broadcasted through 19 digital and traditional media channels in 62 languages , including Arabic, English, Urdu, Has reached more than 100 countries and has seen 32 million and 717,328 views worldwide. In addition, media interviews were held with seven figures from the officials of the participating government agencies.

Definition of efforts made

The ministry emphasized about 51 government agencies participating in the Hajj season and stressed the efforts to serve the guests of the Rahman. The unified information center of the Hajj of the Ministry of Information received 560 incoming and outgoing calls and 400 received and sent e-mails, all of which received questions and requests for help, facilities, information, data and statistics from the center about the work of the Hajj. contain.

Informative teams

The communication center of the government of the Ministry of Information has equipped working groups of 60 young Saudis in all media disciplines, divided into a media monitoring team, field interviews with pilgrims and production to produce material, humanitarian stories, Van Saudi young people with experience and expertise, which formulate humanitarian stories and spatial, temporal and historical landmarks that contribute to photographers and video photographers.

Monitoring, monitoring and development

Work teams do not stop working 24 hours a day, the fieldwork does not end with the publication of content, but is monitored by monitoring and development through structured and coordinated internal work with approximately 51 participating government entities working with, before, during and after Hajj.

Global interaction

The figures and media monitoring statistics after publication indicate a significant global interaction with the information materials that the Center publishes and disseminates. The media meeting with the German anchor Christiana Baker has viewed about 8 million times on various digital platforms.

Platforms and ports for publication

The content has been disseminated to the target group via 19 publication platforms, launched in 6 major languages, the e-Hajj portal for support of Arabic and English, and the International Communication Center, which deals with international media and public opinion. For what Saudi Arabia offers at the service of the guests of Rahman.

24 August 2018 – 13 Dhu al-Hijjah 1439

The time now is 09:05 PM


More than 18 billion impressions on Twitter for the World in the Heart of the Kingdom & # 39;

The Ministry of Information in Saudi Arabia during the pilgrimage of this year 1439 th a qualitative leap forward through its communication center, both governmental and international, and with its partners in government agencies and the media to implement the comprehensive strategic media plan to cover the pilgrimage season .

Previous planning, cooperation, complementarity of efforts and coordination have contributed to tangible results in dealing with Hajj work at international, Islamic and national levels.

Verbal verbal identity

The ministry has started this year to design a uniform visual and verbal identity for Hajj entitled "The world in the heart of Saudi Arabia", which is committed by all participating parties, and the preparation from a website dedicated to publishing the work of Hajj entitled (Hajj portal media).

The ministry launched them at a media event that was held for this purpose and launched the strategic media plan for the season in the presence of various officials, media and journalists.

The united verbal identity of the pilgrimage of Bahaştak (#world_v__the_world_country) has reached 18 billion, 232 million 192,000 and 272 impressions on Twitter.

A united media center

The ministry launched a unified media center for government agencies in Al-Haj in the Mecca region as one of the programs and initiatives for implementing the comprehensive media plan for the Hajj season. . Information services from the Ministry of Information in the Hajj benefited 168 Saudi journalists and 818 international journalists.

Film and media material

The ministry also produced 419 media items, including video clips, illustrated humanitarian stories, news, historical, temporal, spatial, infographic, graphic, etc., and published 57 press releases, all broadcasted through 19 digital and traditional media channels in 62 languages , including Arabic, English, Urdu, Has reached more than 100 countries and has seen 32 million and 717,328 views worldwide. In addition, media interviews were held with seven figures from the officials of the participating government agencies.

Definition of efforts made

The ministry emphasized about 51 government agencies participating in the Hajj season and stressed the efforts to serve the guests of the Rahman. The unified information center of the Hajj of the Ministry of Information received 560 incoming and outgoing calls and 400 received and sent e-mails, all of which received questions and requests for help, facilities, information, data and statistics from the center about the work of the Hajj. contain.

Informative teams

The communication center of the government of the Ministry of Information has equipped working groups of 60 young Saudis in all media disciplines, divided into a media monitoring team, field interviews with pilgrims and production to produce material, humanitarian stories, Van Saudi young people with experience and expertise, which formulate humanitarian stories and spatial, temporal and historical landmarks that contribute to photographers and video photographers.

Monitoring, monitoring and development

Work teams do not stop working 24 hours a day, the fieldwork does not end with the publication of content, but is monitored by monitoring and development through structured and coordinated internal work with approximately 51 participating government entities working with, before, during and after Hajj.

Global interaction

The figures and media monitoring statistics after publication indicate a significant global interaction with the information materials that the Center publishes and disseminates. The media meeting with the German anchor Christiana Baker has viewed about 8 million times on various digital platforms.

Platforms and ports for publication

The content has been disseminated to the target group via 19 publication platforms, launched in 6 major languages, the e-Hajj portal for support of Arabic and English, and the International Communication Center, which deals with international media and public opinion. For what Saudi Arabia offers at the service of the guests of Rahman.


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