52% of Saudi & # 39; s do not judge products and 34% believe in advertisements



Al-Hazmi: Kuwait asked for help to follow consumer behavior

A study published by the Saudi Food and Drug Authority at its second conference revealed that the level of nutritional knowledge among consumers in the Kingdom is generally low.

The executive management of research and studies carried out a study to identify consumer behavior when buying from the stores and to measure the level of awareness of the Saudi consumer on the basis of a number of nutritional conditions and terminology used in the food card. used and whether the consumer is dependent on the choice of information about food products or other food. , And whether the advertising of promotional phrases affects the decision of the consumer to buy or not?

The study, prepared by Dr. Nasser bin Dheim and Lulu al-Mutairi, showed that the level of nutritional knowledge among consumers is low: only 36.2% of the participants – 12,675 participants from all regions of the Kingdom – know the exact meaning of carbohydrates, and 43.8% of proteins, and only 39.7% defined food ration and calories correctly.

It confirmed that 56.4% of consumers believe that food products determine the nutritional value of the purchase or use of the product and 34.7% believe that food phrases in the different media indicate the food benefits for the purchase or consumption of a specific food product. , 56.2% The amount of calories written on a package means that the whole package contains this number.

The study found that more than half of consumers (52.2%) did not evaluate the product and paid no attention to the nutritional information that had been applied to the product before it was purchased. The behavior of consumers who had assessed the product at purchase indicated that 13.9% 31.8% assesses the expiration date, 7.3% assesses the country of origin, 3.6% evaluates the daily ration, 4.3 % evaluates whether the product contains an allergen, 10.4% Assess product components.

The researchers emphasized that healthy eating behavior is one of the most important steps towards a healthy diet, and that the first step towards consuming food starts at the time of purchase. It is important to teach the community the importance of choosing the right product in accordance with the needs of the body. That is why the Authority wants to support the vision of the Kingdom of 2030 for the benefit of public health and health behavior.

Maram Al Hazmi, director of Research Operations Support, said that the monitoring system for consumer behavior has identified the behavioral and cognitive problems of Saudi society and will help determine the direction of awareness campaigns in the Kingdom and their impact.

She pointed out that some countries, such as the sister state Kuwait, continued with the SFDA, represented by the Executive Directorate for Research and Studies, on assistance with the development of the consumer control system in the State of Kuwait.

A study reveals: 52% of Saudi firms do not judge products and 34% believe in advertising


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A study published by the Saudi Food and Drug Authority at its second conference revealed that the level of nutritional knowledge among consumers in the Kingdom is generally low.

The executive management of research and studies carried out a study to identify consumer behavior when buying from the stores and to measure the level of awareness of the Saudi consumer on the basis of a number of nutritional conditions and terminology used in the food card. used and whether the consumer is dependent on the choice of information about food products or other food. , And whether the advertising of promotional phrases affects the decision of the consumer to buy or not?

The study, prepared by Dr. Nasser bin Dheim and Lulu al-Mutairi, showed that the level of nutritional knowledge among consumers is low: only 36.2% of the participants – 12,675 participants from all regions of the Kingdom – know the exact meaning of carbohydrates, and 43.8% of proteins, and only 39.7% defined food ration and calories correctly.

It confirmed that 56.4% of consumers believe that food products determine the nutritional value of the purchase or use of the product and 34.7% believe that food phrases in the different media indicate the food benefits for the purchase or consumption of a specific food product. , 56.2% The amount of calories written on a package means that the whole package contains this number.

The study found that more than half of consumers (52.2%) did not evaluate the product and paid no attention to the nutritional information that had been applied to the product before it was purchased. The behavior of consumers who had assessed the product at purchase indicated that 13.9% 31.8% assesses the expiration date, 7.3% assesses the country of origin, 3.6% evaluates the daily ration, 4.3 % evaluates whether the product contains an allergen, 10.4% Assess product components.

The researchers emphasized that healthy eating behavior is one of the most important steps towards a healthy diet, and that the first step towards consuming food starts at the time of purchase. It is important to teach the community the importance of choosing the right product in accordance with the needs of the body. That is why the Authority wants to support the vision of the Kingdom of 2030 for the benefit of public health and health behavior.

Maram Al Hazmi, director of Research Operations Support, said that the monitoring system for consumer behavior has identified the behavioral and cognitive problems of Saudi society and will help determine the direction of awareness campaigns in the Kingdom and their impact.

She pointed out that some countries, such as the sister state Kuwait, continued with the SFDA, represented by the Executive Directorate for Research and Studies, on assistance with the development of the consumer control system in the State of Kuwait.

November 13, 2018 – 5 Rabi & al-Awwal 1440

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Al-Hazmi: Kuwait asked for help to follow consumer behavior

A study published by the Saudi Food and Drug Authority at its second conference revealed that the level of nutritional knowledge among consumers in the Kingdom is generally low.

The executive management of research and studies carried out a study to identify consumer behavior when buying from the stores and to measure the level of awareness of the Saudi consumer on the basis of a number of nutritional conditions and terminology used in the food card. used and whether the consumer is dependent on the choice of information about food products or other food. , And whether the advertising of promotional phrases affects the decision of the consumer to buy or not?

The study, prepared by Dr. Nasser bin Dheim and Lulu al-Mutairi, showed that the level of nutritional knowledge among consumers is low: only 36.2% of the participants – 12,675 participants from all regions of the Kingdom – know the exact meaning of carbohydrates, and 43.8% of proteins, and only 39.7% defined food ration and calories correctly.

It confirmed that 56.4% of consumers believe that food products determine the nutritional value of the purchase or use of the product and 34.7% believe that food phrases in the different media indicate the food benefits for the purchase or consumption of a specific food product. , 56.2% The amount of calories written on a package means that the whole package contains this number.

The study found that more than half of consumers (52.2%) did not evaluate the product and paid no attention to the nutritional information that had been applied to the product before it was purchased. The behavior of consumers who had assessed the product at purchase indicated that 13.9% 31.8% assesses the expiration date, 7.3% assesses the country of origin, 3.6% evaluates the daily ration, 4.3 % evaluates whether the product contains an allergen, 10.4% Assess product components.

The researchers emphasized that healthy eating behavior is one of the most important steps towards a healthy diet, and that the first step towards consuming food starts at the time of purchase. It is important to teach the community the importance of choosing the right product in accordance with the needs of the body. That is why the Authority wants to support the vision of the Kingdom of 2030 for the benefit of public health and health behavior.

Maram Al Hazmi, director of Research Operations Support, said that the monitoring system for consumer behavior has identified the behavioral and cognitive problems of Saudi society and will help determine the direction of awareness campaigns in the Kingdom and their impact.

She pointed out that some countries, such as the sister state Kuwait, continued with the SFDA, represented by the Executive Directorate for Research and Studies, on assistance with the development of the consumer control system in the State of Kuwait.


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