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How do we decide to buy a smartphone?

The highest percentage of new smartphone users choose their own device based solely on their own user habits and usage, according to the results of the Android Authority survey.

While this may sound logical, there is a significant percentage of consumers who decide to rely on the advice of their friends, in the name of the manufacturer or on the aggressiveness of the advertisement in the context of buying new smartphones.
How does Android Authority download, 40 percent of customers choose their new device solely on the basis of their own preferences. Their 24 percent decision is based on comparative tests between multiple devices.
Eleven percent of buyers buy on the basis of their financial capacity, while 19 percent of them purchase new phones based on recommendations from specialized media.
Only one per cent of consumers fail to make a decision to send friends, while five per cent …

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