The company has informed the public that its sales have increased by one billion dollars in one minute and 25 seconds, CNN reports.
More goods will be sold on the day of the Samac than during Black Friday and Cyber Monday together. This growth came at a very important time when Alibaba was under pressure due to the slowdown of the Chinese economy, new rivals in the e-commerce industry and a trade war with the United States.
Otherwise, the trading giant of Alibaba earlier this month reduced its annual sales forecast by as much as six percent.
The day of the singles is celebrated in China since the nineties, when students chose this day as a counterpart to Valentine's Day so that people who are not connected can buy for themselves. The Alibaba company, which supported the initiative, turned it into a holiday for lovers of shopping.
On this day, other Chinese e-commerce platforms such as JD.com and many others are participating and since this year Alibaba's subsidiary Lazada in Southeast Asia offers discounts outside of China, Singapore, Malaysia, Indonesia, Thailand and Vietnam.