Instead of showing cars to the media and visitors, Volvo "will demonstrate its vision by redefining what a car can be." Although this step is extremely unclear, Volvo says it reflects changes in the automotive industry.
What will be presented on the stand of a Swedish manufacturer? This is not yet clear, but in the central part of the stand a kind of artistic installation will be placed with a message: "This is not a car." There will be "numerous interactive demonstrations of a coupling system such as car sharing and the vision of the company on autonomous driving.
– We started a story about the future of the car. Instead of bringing the concept car, we will talk about the concept of a car – he says Director of product strategy for Volvo Cars Marten Levenstam.
This Volvo action is only a continuation of the series of downgrades of car fairs since many major manufacturers missed the most important events this year. The message becomes clearer – car awards have been overcome.