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Volvo on the fair in L.A. will not show cars



Volvo Media

Visitors can not be behind the wheel in Los Angeles

Instead of showing cars to the media and visitors, Volvo "will demonstrate its vision by redefining what a car can be." Although this step is extremely unclear, Volvo says it reflects changes in the automotive industry.

What will be presented on the stand of a Swedish manufacturer? This is not yet clear, but in the central part of the stand a kind of artistic installation will be placed with a message: "This is not a car." There will be "numerous interactive demonstrations of a coupling system such as car sharing and the vision of the company on autonomous driving.

We started a story about the future of the car. Instead of bringing the concept car, we will talk about the concept of a car – he says Director of product strategy for Volvo Cars Marten Levenstam.

This Volvo action is only a continuation of the series of downgrades of car fairs since many major manufacturers missed the most important events this year. The message becomes clearer – car awards have been overcome.


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