Companies stop child-friendly packaged e-cigarette fluids after the FDA push

REUTERS: The US Food and Drug Administration said Thursday that all 17 companies warned by the regulator have stopped marketing e-cigarette fluids that are similar to child-friendly products such as juice boxes, candy or cookies.

The warning in May was part of the FDA's far-reaching measures to prevent the sale of tobacco products to children.

"Even if we encourage the innovation of new and potentially less harmful products, such as e-cigarettes for currently addicted smokers, we want to keep the industry responsible for ensuring that these products are not placed on the market, sold or used by children, "FDA Commissioner Scott Gottlieb said in a statement cent20ceaseper cent20verkooppercent20ofpercent20stermijn cent20e-liquidsper cent20followingpercent20FDAper cent2Cper cent20FTCper cent20warning & utm_medium = email & utm_source = Eloqua on Thursday.

E-cigarettes are portable electronic devices that vaporize an "e-liquid" fluid, usually including nicotine and a flavor component. They have taken market share away from traditional tobacco manufacturers and are available in different flavors.

More than 2 million high and high school students were current users of e-cigarettes in 2016, despite the evidence that exposure of young people to nicotine affects brain development, making them more susceptible to nicotine addiction in the future.

(Reporting by Saumya Sibi Joseph in Bangalore, Montage by Maju Samuel)

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