MARANELLO (AFP) – Most cars from Ferrari will be hybrid petrol-electric by 2022, said the Italian sports car manufacturer Tuesday (September 18), including the first SUV.
"By 2022, nearly 60 percent of the models we produce will be built around hybrid powertrains," said new CEO Louis Camilleri at the company's headquarters in Maranello.
The company, known for its low-hanging aerodynamic sports cars, also launches its first SUV – Purosangue – after the end of the current business plan in 2022.
Fuel-guzzling Ferrari's are facing more and more anti-emission regulations worldwide, as well as with ever more environmentally-aware future owners.
The company will increasingly make hybrid cars "as the years progressed to meet specific regulatory requirements, but also to meet customer needs for significantly improved emissions while retaining driving emotions that make Ferraris simply unique." to make, "he said.
Ferrari has been making the limited-edition hybrid LaFerrari for several years, which according to him delivers the most extreme performance ever achieved by one of its production cars.
Ferrari shares plunged 8 percent in August as investors wondered if the company could stay on track for its profit goals after the death of Sergio Marchionne.
Ferrari announced an adjusted EBITDA – or a profit before interest, taxes, depreciation and amortization – of € 1.8 billion – € 2 billion (S $ 2.9 billion – S $ 3.2 billion) for 2022, slightly less than the € 2 billion predicted by Mr Marchionne.
"Even if it is difficult, we are convinced that it is feasible, this is an ambitious plan but feasible," said Mr. Camillieri.
The plan hopes to increase sales from € 3.4 billion in 2017 to € 5 billion in 2022, mainly due to the introduction of new cars.
& # 39; WORTH OF FERRARI BADGE & # 39;
The Monza SP1 with one seat and SP2 with two seats are the first limited-edition cars in the "Icona" segment for "dedicated customers and collectors", according to the company, based on classic designs from the 1940s and 1950s. .
Announcing the SUV, former Philip Morris boss Camilleri said he initially detested the idea.
"It just does not fit well with our brand and everything it represents," he admitted, but insisted that the new design "would redefine expectations".
It will be "elegant, powerful, versatile, comfortable, spacious … worthy in every respect for the Ferrari emblem," he said.
Marchionne had announced a sport utility vehicle in January, an urban luxury car with four-wheel drive before the end of 2019 or early 2020.
He insisted on calling the new vehicle a "Ferrari Utility Vehicle" or FUV.
Ferrari faces the challenge of increasing profits without increasing production, which could reduce the brand's exclusive image.
The company will launch fifteen new models by 2022, chief marketing officer Enrico Galliera said, with a "significant" increase in the average price.