The amount of data shared by users on the Internet is increasing, as more than nine out of ten (89.3%) people now visit the Web multiple times a day. In addition, some agree that attempts to maintain their online privacy have been condemned to failure. In a recent survey, Kaspersky Lab discovered that every third party (32.3%) does not know how to fully protect their privacy online.
Feeling helpless in the face of digital privacy issues, also known as privacy fatigue, often leads to excessive sharing on social networks and ignores security risks. According to a recent study by Kaspersky Lab, almost every fifth (17%) has noticed his private information or information about his family members online, which does not have to be public information. The proportion rises to almost a quarter (22.3%) when it comes to children under the age of 18.
For privacy reasons, unsuccessful attempts to become less conspicuous online lead to fatigue. It is a concept of living under constant pressure and with a lasting sense that third parties are exploiting your private information, and at the same time any resistance is useless. A third (32.2%) of the respondents do not know how to fully protect their privacy online. Every tenth (13%) in this is no longer interested in finding ways to further improve his privacy. Fifth (19%) makes no attempt to further protect their privacy while surfing their devices on the internet.
"Increase in data security breaches due to the difficulty of managing personal information online leads to users losing control. At the same time, they get tired of thinking about their digital privacy. Although there is no magic solution, there are "Many ways to reduce risk. They start with basic digital hygiene and are accompanied by the use of advanced tools and technologies that help users regulate digital privacy," explanation Marina Titova, Head of product marketing for consumers at Kaspersky Lab.
In Kaspersky Lab, Digital Privacy Protection offers users:
- Start managing your digital footprint: keep a list of all your user accounts and regularly check whether your data is publicly available. Also create an extra e-mail account.
- Use special digital tools that allow you to surf the Internet, such as private browsing or detect webcam and microphone access of suspicious applications.
- Install a reliable security solution that includes a range of services that can help you minimize the risk of a privacy violation, such as Kaspersky Security Cloud, Kaspersky Secure Connection, and Kaspersky Password Manager.