First let's ask ourselves what the social network actually is? For the user, the social network can be a place where photos of beautiful cats, music or their sexes are shared. However, if we look at the social network from a business point of view, the social network is the place where the brand is built, the information about products is distributed here, the interaction with consumers takes place and the relevant information is shared, which in one way or another affect the construction of the company's image.
In most cases companies have a website. So why should the same companies be present on social networks? The answer is simple: because there are customers, users and potential buyers on social networks. Where do consumers go to company information? Where do consumers complain about companies? On social networks. This leads us to a new question: which social network do companies have to invest most of the time and financial resources?
Problems with Twitter and Facebook
Twitter is certainly not the ideal place to communicate between companies and consumers. On the other hand, journalists and celebrities will tell you that Twitter is the only social network that counts. The reason why this is so is because Twitter is mainly used by journalists and celebrities.
Twitter lost only 9 million users in the last quarter (including all false profiles and bots). At the moment, Twitter has around 326 million active users worldwide. Twitter is not really ideal for business use. Here we can find pornography and other dubious content, which can not be found on Facebook, for example. Moreover, the worst thing about Twitter is that we can not delete the comments that appear below our posts. So if we publish something on Twitter and publish it, conversation is interfering with someone who wants to destroy our reputation, there is not much chance that we can prevent this.
So we can see why Twiiter is not suitable, and if we think we prefer Facebook, we are mistaken. Recently, the number of negative news about Facebook has only increased. From such and other scandals to other problems that the "big F" stands for. So, if Twitter and Facebook are not suitable or not. the most ideal for business use, what is the social network that we have to choose?
There is a "good" social network for business use
Companies and brands need social networks to take the brand to a higher level while at the same time offering the right attitude. What is the real social network here? More and more it seems to be a real social network Google Maps.
Google Maps reaches a large number of consumers – more than that they reach a social network. Google Maps currently has a little over a billion users and while Facebook has more active users, Facebook will never allow us, thanks to the algrotime in the background. The update, which appeared on Facebook at the beginning of this year, has significantly reduced the organic reach, which is accompanied by an increase in the price of advertising space.
The organic reach of Facebook has dropped to 1.2%, which means that only 1.2% of your followers see the messages you post. Google Maps is becoming an increasingly important marketing tool – and an increasingly useful social network. When a user / consumer wants to find a company or brand, in most cases, use the Google search engine or Google Maps. The content of the card is even automatically displayed between the hits of the browser, which means that a good position on the card means that you will find your customers faster. For example, it is also an important physical location that affects the results of Google Maps.
Although Google Maps would not be a social network, most of the things that companies need from social networks work according to the latest changes. Only this week, Google has released a new feature that allows the public to send messages directly to business users via Maps. The function is displayed in the app as a & # 39; messages & # 39; which is available for both iOS and Android users. Customers can order products through this button, criticize and ask for more product information. When a party has a complaint, it can be solved directly or privately. Because communication is not public, there will be no misuse of data and similar irregularities.
A cup of interesting options
In addition to the features described above, Google adds another social feature to Google Maps: the ability for customers and users to track business locations. This allows companies to inform customers about the offer and various campaigns, events, etc. The property is displayed in the app as the "Follow" button.
Unlike Facebook, where your posts show only a minimum of followers – and more work when we pay – Google Maps makes all information available to all users of the app. So it is not filtration, but everyone can get the information. Imagine? A social network that displays all your messages to everyone who follows you.
All business users who want to use any of the above social features must use Google's & # 39; My Business & # 39; system and an app that is compatible with this system.
Google Maps offers something that is not offered by another social network. For example, business users can also view the interior spaces of their buildings using the StreetView "Indoor Maps" program. This feature is particularly useful when StreetView also offers a virtual reality.
Google Maps is not a social network. Nonetheless, with the latest updates, Google offers some business users some very basic social characteristics – without all those bad things that are usually wiped out on social networks.