Photo: Mattias Ahlm / Swedish radio
The Music Aid 2020 will be led by Brita Zackari, Farah Abadi and Felix Sandman. Press the picture.
In the midst of the ongoing corona pandemic, the fundraising program “Musikhjälpen” will soon start – but this year’s edition is slightly different from previous years’ variants.
– It will be a small compromise, but I still think you should recognize yourself, says Karl-Johan Paulsson, project manager at SVT.
This year’s edition of “Musikhjälpen” is the 13th in a row – and like everything else in this odd time, the 2020 version of the program will look a little different.
The program, which would have been broadcast from Norrköping, had to be moved to a large production facility in Stockholm due to the prevailing corona crisis. In addition, this year the usually ever-present audience shines with their absence, producer Lina Linderoth Asp of the program tells TT.
– In normal cases, several thousand people gather on the square where the program is being recorded and that is absolutely not possible at the moment. So now instead we are building an indoor environment that will certainly look different, but in which you can also identify yourself, with a cage and a surface that should feel like a square.
Corona securing such an interactive program as “Musikhjälpen” has also posed a number of challenges that production hopes to solve digitally.
– We have a lot of new digital participation features. We are switching to SVT’s Duo app, among other things. We also took the opportunity to develop it with the digital audience solution we’ve seen in a number of programs, where you can connect through the app to join the broadcast directly, says Lina Linderoth Asp.
New variant of the glass cage
Leaving the three presenters Brita Zackari, Felix Sandman and Farah Abadi in a glass cage for 144 hours may seem risky to say the least in the current corona mode. This has given this year’s cage a new look, says Karl-Johan Paulsson, project manager for “Musikhjälpen”.
– This year we are building a new variant of the glass cage indoors – a slightly larger variant that is open in the roof and provides a lot of ventilation. So it becomes a cage that is open and closed at the same time, he says.
Should the worst happen in the form of one of the presenters or guests being found to be corona infected, the production side has also guarded itself with a number of plans, said Karl-Johan Paulsson, who emphasizes that the safety of both presenters and guests is a priority.
– Our ambition is that viewers recognize themselves in “Musikhjälpen”, but at the same time it must of course be safe for everyone. So it will be a small compromise, but I still think you should recognize yourself, he says and continues:
– These are tough times to make live TV or radio so we have to navigate along the way.