Migros M-Industry invests in the future. She participated in the Israeli startup Aleph Farms. His goal: to make a steak without animals having to die for it.
The next big step towards sustainable meat consumption in Switzerland: after countless meat substitute products have entered the supermarket shelves in recent years, real meat will soon be added, but no animal died for it: Migros has come to the top of their production daughter M-Industry involved in the start-up Aleph Farms in Israel.
Whose activity: producing steaks from stem cells. The cows are removed cells that hardly hurt. These then grow into a whole piece of meat in a nutrient solution. Meat products are expected to reach market maturity within a few years, according to a Migros Communiqué starting today.
Lots of competition
Eliana Zamprogna, chief technologist at M-Industry, says there: "We see great market potential in the field of farmed meat products that can sustainably meet rising meat consumption in the world. With Aleph Farms we have found the ideal partner to support our to offer customers an attractive alternative to traditional meat and vegetable products in the future. "
In total, the Israelis raised $ 12 million in this investment round. Not only from M-Industry, but also from the venture capital fund Vis Vires New Protein and the American mega-conglomerate Cargill.
In the field of farmed meat products, Migros sees a large market potential that can sustainably meet the increasing meat consumption in the world. On the one hand, Migros can help shape the development of alternative meat production. On the other hand, they could bring in the expertise of Migros & # 39; own meat processing company Micarna and & # 39; enable cell-based & # 39; meat to gain broad market access.
"What are you buying?"
However, Migros is lagging behind Coop. For meat and food processors, Bell, a subsidiary of Coop, came in the field of artificial meat almost a year ago. Bell was involved with the Dutch company Mosa Meat, which specializes in the production of "farmed beef" directly from animal cells.
Mosa Meat originated from a project from the University of Maastricht, which is supported by millions including Google co-founder, Sergey Brin (45).
"If you go to the supermarket in ten years, you have a choice between two types of hamburgers," said senior professor Mark Post when SonntagsBlick visited him in his lab in Maastricht in 2016. The professor of physiology said: "For some, a cow has died, it has released greenhouse gases and consumed a lot of resources. That does not apply to the other. Taste and price are the same. What do you buy?"