Suwannachai Metalwattana, Director General of the Office of Small and Medium Enterprises Promotion (OSMEP), revealed that Thailand's government strategy to restructure the Thai economy into a value-based economy. Encourages Thai SMEs to adapt to the digital society. It is an important strategy to increase competitiveness on the world market. To support the gross domestic product (GDP) target of 50% of GDP in 2064, SME program for promotion of electronic marketing In cooperation with 4 partner organizations: Rajamangala University of Technology Thanyaburi Suan Sunandha Rajabhat University Chiang Mai University and Medium Enterprise Development Institute (ISMED) encourages new SMEs to create online marketing skills. The products can be sold in the form of Business to Business to customer (B2 B 2C) and the development of online trade SMEs to run a sustainable business.
Mr. Suwanchai said that the SME ONLINE project has developed a practical curriculum to provide knowledge services to SMEs with knowledge and business fundamentals. The highlight of this project is the training model that is available for both offline and online learning. There are 10,000 SMEs throughout the country. Helping new entrepreneurs to achieve a 50% presence. e-Marketplace Participants in the program were 11 Shopee, Buzzebees, Lnwmall, well-hopping, Tarad.com, Thailandmall, smesiam, Lnwshop, Beautynista, Shopseason, Pinsouq. The group sells good fashion. Home decor And electronics.
Mr. Suwanchai said that to stimulate sales to entrepreneurs. The company has organized various promotional activities, such as discount coupons. Organize your campaigns with e-Marketplace "SME 1 BAHT" lowers the price of 500 products under the SME ONLINE program and sells for 1 Baht. Shipping is not included.
Mr. Suwanchai said the implementation of the SME ONLINE project this year involves more than 52,000 participants, and more than 62,000 products and services sold through online sales can generate sales to more than 110 million entrepreneurs.