WATCHING video & # 39; s on YouTube is about to become slightly more irritating.
The hugely popular website for video sharing, owned by Google, is about to increase the number of ads that can not be skipped by viewers.
The service announced the move in a video to its official Creator Insider account and chose it as positive for video producers.
The change forces users to video ads of up to 15-20 seconds when viewing clips from all kinds of content creators. That is up to four times longer than the current display time of five seconds for the more typical ads of the company that can be skipped.
As things stand, not all creators can use non-downloadable ads for their videos.
A YouTube spokespeople person explained the difference in video in which the change was announced.
"We have the type that viewers can skip, which you probably see a lot.There is another type that viewers can not skip," he said.
"The [change] is the ability to enable ads that can not be skipped for your video & # 39; s. In the past it was something that was only available to a select number of partners. "
"In about a week, we start rolling it out to everyone who participates in the YouTube Partner Program.
"The most important reason is more money: ads that can not be skipped usually earn more money because advertisers are usually willing to pay a little more for them."
YouTube says this means video bloggers and creators can earn more money.
But it also means more money for YouTube and from the company's point of view it could also be a way to get users to pay for YouTube Premium, an ad-free option that costs $ 14.99 per month in Australia .
Although the company said that the option for ads that could not be skipped would bring more money into the pockets of creators, many creators in the comment section were quick to challenge the claim, suggesting that longer ads have sent people away.
"I have been experimenting with ads that can not be skipped, I did this for almost three months and every week I saw that my advertising revenue went down, down, down," said a user. "So I switched back to ads that could be skipped, and I saw my earnings rise almost immediately."
Another said that people will probably find a way to bypass growth in longer ads.
"It is unlikely that we can post ads that can not be skipped, it will simply encourage more people to use AdBlock and we will ultimately make less money, I do not see this as a good idea," they said.