On the one hand, in the second half of 2018, telephone shipments will increase by 1.1% compared to the same period in 2017. Taking into account the usual phones with buttons, the market volume was approximately 9.37 million units worth $ 1.7 billion (in retail prices). This is 10% more than for the comparable period of the previous year, informs the analytical company IDC, which published the results of the worldwide research into mobile telephony Tracker. If expectations are confirmed, the decline will reach 0.7% based on the results of which 1,465 billion devices were channeled in 2017. The average cost of an Android smartphone will rise by 11.4% in 2018 to $ 262. A year earlier, ASP was $ 235. The deliveries of iOS phones will increase by 2.1% in 2018, to 220.4 million. iPhones.
Samsung maintained leadership on the Russian telephony market, but the South Korean manufacturer is experiencing a growing competitive pressure from the Chinese brands Huawei and Xiaomi, which are in second and third place due to the quantitative shipments of devices. This is partly due to the ability to purchase devices in installments, encouraging users to purchase premium models. Both companies delivered record deliveries to the country in the second quarter. Despite the excellent pace of recovery, chances are that the Russian market may enter the negative zone again. The fourth place is taken by Apple, that for all this still generates income from the sale of phones. The average cost of an Android smartphone purchased in the Russian Federation in the last quarter is twice as high as a comparable indicator for 2014, because it was immediately after depreciating the ruble. First and foremost, this is due to the fact that in the autumn of the Russian Federation new sanctions can be imposed from America, which deal with both finance and trade. Additional and separate sanctions can be imposed by Russian banks in connection with the accusations of the Russian Federation to interfere in the elections in the United States. According to the statement Natalia Vinogradova, the manager of the market research program for mobile devices in IDC RF and CIS, of the current state of affairs will first win Chinese manufacturers such as Xiaomi, which consumers not less expensive smartphones offer than well-known brands.