The latest technology has always progressed in the ongoing search to optimize and simplify processes in a continuous chain of maximization of production compared to the investment made. One of the groundbreaking companies in terms of these experiences is Amazon, which paved the way for the establishment of almost fully managed stores online.
Venezuela Daily Review
In view of the positive results of the experience, it was only a matter of time before the store without Amazon Go dependents or ATMs would come out with smaller competitors, but with similar pretensions: refraining staff at branches and eliminating queues. An American company has opened a new store in the Soma district in San Francisco to promote its procurement technology without tellers or suppliers. It is only necessary to enter with the identification of the mobile application, retrieve and exit.
This new experience in shops without dependents, called Zippin, sells soft drinks and packaged foods in its store, but its managers, from Amazon and having experience in electronic commerce, artificial intelligence and engineering, confirm that it can be used for any store. product, except clothing, because the technology they have to check the goods removed from the shelves is not accurate enough.
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In order to enjoy the services of this store, the Zippin application must already be available in the United States on the two main platforms. This generates a QR code that serves as a key to gain access to the property. From there, intelligent shelves with sensors and cameras with facial recognition (some on the roof) record everything the user removes and cancels what is put on the shelves. "Even if it is full of buyers," say the managers of the company.
Even if the customer keeps the purchase in his wallet, all the removed goods are already registered, so that the user only has to place himself at the exit, without having to go through a box, and has to wait until the machine gives him the freedom to The store leaves a green light signal. Upon departure, the buyer immediately receives the receipt in the same application.
The system is similar to the Amazon Go store at 2131 Seventh Avenue in downtown Seattle. You also need the application there and you have an Amazon account. The cameras and sensors register and invoice the account.
For its technological proposal, Zippin has received three million dollars in investment groups who bet to save the 37 billion hours that American consumers say in the queues of the companies to pay.
The CEO of Zippin, Krishna Motukuri, says: "The frustration of queues in the queues promotes the wave of demand for systems without ATMs and with a turnover of $ 1.5 trillion we believe that the market has an adequate dimension. to give us a chance ".
The head of the company adds: "Despite the popularity of the Internet market, sales at sites still account for 90% of the total in the United States and Zippin allows traditional suppliers to compete with e-commerce."
In Spain, trade unions and consumer organizations are suspicious about this trend. According to these two entities, there are large commercial areas or establishments such as petrol stations that have been working for years with systems in which the customer carries out the entire collection process.
This modality has led to a significant reduction in jobs and it was said that the elimination of these enabled them to be used for customer service, eliminate delays and improve the shopping experience. "Today, after a few years of implementation of these systems, reality shows that the queues remain and customers no longer demand boxes without employees or more innovation, but more staff to attend," said committee members. Obreras. The consumer organization Facua adds that the lack of personnel leaves the user unattended in an incident.
The Association of Manufacturers and Distributors & Agencies (AECOC) agrees with Motukuri on the importance that customers attach to waiting for money, but also emphasizes that in Spain, and especially in fresh products, the majority of buyers, and especially those older than 50 years, still give great importance to personal assistance with their shopping experience.