With most of the great music artists absent – from Beyonce to Bruno Mars – the MTV Music Video Awards missed star power and they felt dull, and when they had impact this was for the wrong reasons.
Camila Cabello defeated Drake, Mars, Cardi B, Ariana Grande and Post Malone as artist of the year. "I can not believe that this is for me," Cabello said on the podium on Monday.
Cabello did the unthinkable later in the show when he took home the top prize video of the year Havana. The Cabello-number was a number 1-success and of the nominees in this category it was the second most viewed group God's plan from Drake. But that is partly because Havana It was released last year, while the other video's debuted this year.
It was the most surprising moment of the night and a clear message from MTV: whoever does not come will be punished; those who are present, rewarded.
Grande won the best pop video and Post Malone song of the year. Drake, the most successful artist of last year, has not won any prize. Beyonce, Jay-Z, Rihanna and Kendrick Lamar were limited to technical awards, such as editing, art direction, cinematography and visual effects. and This is America the Gambino won prizes for the best direction, choreography and video with a message.
The show was again disappointing when Jennifer Lopez, Cardi B and DJ Khaled won a better collaboration with money – a song that did not reach beyond number 80 in Billboard's Hot 100 hit list and the success of Bebe Rexha and Florida Georgia Line that broke records, Intended to beand the popular Mars and Cardi B remix of "Finesse".
And then came the obeisance to Aretha Franklin, a moment that Madonna did, well, completely about Madonna.
The iconic pop star talked and rumbled about the beginning of her career, finally telling the audience she was singing a Franklin song in a decisive audition for her.
"None of this would have happened without our soul wife," he said. "She took me to where I am now … I want to thank Aretha for confirming all of us … Long live the queen".
Before that MTV showed a video of Franklin, who died last week, singing I say a small prayer.
The musical numbers of the VMA & # 39; s (as these prizes are also known in English under their acronym) lacked clarity in general: Grande, accompanied by several dancers, bored with her performance of God is a woman, but added some excitement when she was accompanied by her mother, grandmother and cousin on stage at the end of the performance. Travis Scott, whose album is number one for the second week in a row, had a lot of energy on the stage, but the song was more like the singer James Blake, who participates in Scott's album and sings as much as he does.
The Colombian star Maluma, who was twice nominated in the Latin music category, offered a more animated performance. But the best of the night was Lopez, who shone in the most energetic number of the night before receiving the Michael Jackson Video Vanguard Award.
The New York star of Puerto Rican origin began slowly, but soon he gained strength in interpreting old hits such as Jenny from the block, I'm real – accompanied by Ja Rule- and Everything I have, which showed the vocal range of the skillful dancer.
And even more exciting was his acceptance pleasure, in which he thanked his children, his mother and his partner, Alex Rodríguez, who were all in the audience.
With tears in his eyes, he looked at his "two little angels," as he called them, and said, "I am stronger and better here than ever … thanks to you, Max and Emme." He also mentioned "my soulmate" Rodriguez, who filmed his performance with his mobile phone.
"My life is sweeter and better with you in it," he said.
While Lopez's speech reached his heart, Cardi B made him laugh. The rapper, a brand new mother known for her sense of humor, "did not open" the show with a musical number, but with a tender sketch: appeared on the stage with something like a baby wrapped in a blanket and then revealed that it Really it was about a trophy he had received shortly before on the red carpet for his number 1 hit with Bad Bunny and J Balvin "I Like It".
She also won the best new artist and when she accepted the prize, she said that people told her that she "played her career" when she decided to become a mother.
"I got a baby, I was pregnant and now I still win prizes," he said.
He also seemed to speak with Nicki Minaj, who last week while promoting his new album criticized the fact that other musicians are hiring fans to listen to their music.
Cardi B said she was blessed with fans "who are not for sale", looking at the camera and being rude.
Nicki Minaj won the first prize in the television ceremony for the best hip-hop video. The rapper, who was trending this week after being annoyed about why her album debuted at number 2 behind Travis Scott, gave the first censored moment with a beep when she told the audience to listen to her radio program on Apple Music this week to listen "to whom (coarseness) the price of the day will go".
There was a political moment when Logic was accompanied on stage by a group of young immigrants wearing t-shirts in which they said "We are all human" in protest against the policies of President Donald Trump's government for families at the border with the United States of America. and Mexico. The rapper, best known for the suicide prevention anthem "1-800-273-8255", wore a T-shirt that said "(Rudeness) the wall."
Grande won the best pop video and thanked her fiancée Pete Davidson "for existing."
For the most important nominees, Beyonce and Jay-Z were behind Cardi B with eight nominations Apesh – t, filmed at the Louvre in Paris. This is America of Gambino, about racism and armed violence in the United States, had seven, as God's plan from Drake, who donated a million dollars to Miami residents in his clip.
Avicii, who died in April, won the best video dance Lonely Together with Rita Ora.