Oliver Kazunga, Senior Business Reporter
ONE OF Africa's largest digital entertainment platforms, Kwese iflix has more than reached more than 1.2 million active account holders since its launch in May of this year.
Kwese iflix is a TV streaming service that is jointly owned by the largest telecommunications company in the country, Econet Wireless Zimbabwe and iflix.
In a statement, Econet said the streaming service that Zimbabwe conquered at the Federation of International Football Associations (FIFA) World Cup of 2018 was now the nation's largest television platform with more than 1.2 million active account holders.
The figures were unveiled by Econet Wireless CEO of Zimbabwe, Mr. Douglas Mboweni, launched a new promotion aimed at reaching even more customers.
figures were released at the launch of the Kwese iflix "$ 1m Promotion" in Harare last week.
The promotion is intended to encourage customers to download and use the platform to win prizes that will be announced weekly for the next three
Mr. Mboweni was quoted as saying Kwese iflix was probably already the biggest streaming service of its kind in Africa and showed no signs of delay.
"Streaming is the future of television, especially here in Africa," he was quoted as saying during the launch of the promotion.
The telecommunications company has noted that the number of people watching TV daily on Kwese, aslix grew by leaps and bounds with traffic registered on the network, suggesting that at least three people were using each account.
"We could have three million viewers on Kwese iflix just here in Zimbabwe, and reports from other African countries such as Nigeria, Tanzania, Kenya and Ghana suggest that they are experiencing similar growth here in Zimbabwe," he said.
Econet Wireless Zimbabwe has connected more than 4.6 million 3G / LTE telephones to the network.
One of the most important advantages is the huge data networks and Wi-Fi hotspots that people can watch if they want to go to Kwese.