Watch Serena Williams sing "I Touch Myself" for awareness-raising video about breast cancer – Quartzy



"Think I would die if you ignored me," Serena Williams sings as she stares straight into the camera and covers her breasts with both hands. But the tennis star does not sing about romance, she emphasizes the importance of early detection when it comes to breast cancer.

Williams collaborated with the I Touch Myself project to create performance, a rendition of the song "I Touch Myself" from 1990 by the Australian rock band Divinyls, in honor of the Breast Cancer Awareness Month 2018. Christina Amphlett, the frontwoman of the band, died in 2013 after fighting against breast cancer and multiple sclerosis. In 2014, a group of artists, including Olivia Newton-John, a breast cancer patient, recorded a version of the song in honor of Amphlett as a national anthem for breast health around the world.

On her Instagram page, Williams explained that her goal for this project was "to remind women to perform regular self-monitoring."

"Yes, this has taken me out of my comfort zone, but I wanted to do it because it is a problem that affects all women in all colors around the world," Williams wrote. "Early detection is essential – it saves so many lives, I just hope that this helps to remind women of that."

According to Cancer Research UK, more than 90% of women diagnosed at the earliest stage of breast cancer survive the disease for at least five years, compared with only about 15% of women diagnosed at the most advanced stage. The Breast Cancer Awareness Month lasts all year October and you can learn how to do a breast examination yourself.


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